How well do we really respond to change?
19 May 2006 | by Kate Nicholas, kate.nicholas@haynet.com
it is now. The media/comms/tech environment - and client expectations - are morphing on an almost daily ...
time around, many media loudly proclaimed that Nike 'won the World Cup'. They were not only referring ... come out on top in the preliminary rounds. Its media management has been exemplary and consumer recall ... combination of celebrity (David Beckham), product (the Tunit boot), and media link-ups (Channel 4's +10 ...
it is now. The media/comms/tech environment - and client expectations - are morphing on an almost daily ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.