MPG beats OMD for pan-European Citroen account
10 Jan 2006 | by Mark Banham
Media Planning Group has won the international pan-European account for Citroen in a pitch against
media account review to three agencies: WPP's MindShare; Publicis Groupe's ZenithOptimedia; and Aegis..., was launched last month. Select called the action a "strategic move" to bring all the companies media into one ... domestic US media account. Fox Filmed Entertainment , part of Rupert Murdoch's News Corporation empire ... 's TV and radio buying with Omnicom's Organic working on the company's online media buying. In the UK ...
Media Planning Group has won the international pan-European account for Citroen in a pitch against
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.