Part of a multi-media campaign to debut on World Aids Day (December 1) on MTV, seven of the world's leading advertising agencies have created an overall campaign called "Turn on TV". A total of 24 spots have been made available to all MTV channels globally to a potential audience of more than 1bn people ...
British Gas has unveiled a radical communications campaign that advises consumers how to reduce their energy wastage and effectively cut the amount they spend on gas and electricity. TV and print work, by CHI with media handled by Carat, offers advice such as "Turn your thermostat down just 1C and you ...
Carat has created an integrated campaign based on a short film by Red Bee Media to launch the Clio Renaultsport 197 in the UK. The 100-second film, which is a series of vignettes, takes its inspiration from the "French car, British designers" Clio brand theme. The film focuses on different features of the car. Each ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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