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Owen on digital media: Leave the big dumb agencies by makingpoverty your friend

31 Dec 2006

Digital budgets are never enough. Ask any agency. Like most, we also tend to believe the grass is greener on the other side of the fence. Or, more accurately, the other side of the pond. This, we tell ourselves, is why some of the most award-winning work comes from the US.

The Revolution web 2.0 Report: Consumers call the shots online

31 Dec 2006 | by Mike Altendorf is managing director of Conchango

Web 2.0 is revolutionising the way we communicate, consume media, entertain ourselves, shop

Gaffney on America: Surfing USA: why it's time the politicians gotthe internet bug

31 Dec 2006

You Brits don't get hammered on an annual basis with this twisted media event we call elections....politicians become more creative with podcasts, social media and even microsites for issue-based information ...

Quotes of the month

31 Dec 2006

media...-olds, on web entertainment The people formerly known as the audience wish to inform media people of our existence and of a shift in power - New York University journalism professor Jay Rosen, on how new media ... interactivity and community in all media including video, music, games - Mika Salmi, president of global ...

Masterclass: The Revolution Masterclass on beating bannerblindness

31 Dec 2006 | by Suzy Bashford

EyeBlaster last year to show advertisers they were missing a trick or two when it came to rich media ... ? Rich media is not an excuse to forget the importance of the creative idea. In this campaign, we spoke about the benefits of rich media and we used paint drying as a metaphor for a wasted opportunity ...

2006 round-up: The year of digital?

31 Dec 2006

by the IAB in January revealed that during the 12 months to December 2005, online media spend grew 66 per ... their online sales teams closer to their offline counterparts. It provides the platform for cross-media ... taking place as media agencies began to bring digital planners into central planning departments, led ...

Analysis: Profit margins dampen digital's rise

31 Dec 2006 | by Danielle Long

marketing and media planning, all of which recorded higher profits, with the exception of design. One ... director of Equi-Media, one of the agencies surveyed, whose clients include FirstPlus and Western Provident ... revenue by more than 50 per cent, including Equi-Media, Agency Republic, Dare, Dialogue DLKW, Green ...

Site design: How to web 2.0 your web site

31 Dec 2006 | by Victoria Furness

and being connected and open, says Graham Donoghue, director of new media at TUI UK, which owns travel ... , Conchango s head of interactive media: Take mortgage application forms: web 2.0 technologies could ... -page application form. Likewise, Becky Power, creative director at Modem Media, highlights the success ...

Griffiths on mobile: Improving customer experience is key formobile TV to take off

31 Dec 2006

. - Hugh Griffiths, VP strategy, O2, and digital media consultant. hugh.griffiths@haymarket.com. ...

What's the big idea?

31 Dec 2006

Type the phrase web 2.0 into Google and it s highly likely that you ll come across the name Tim O Reilly. The founder and CEO of global computer book publisher O Reilly Media is widely thought ... . In 1998, O Reilly Media organised the first open source summit, creating the term open source , which ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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