to remove filtersNext initiates stores customer data push
13 Dec 2006 | by by Ed Kemp
, while the remainder is spread across TV, radio, press, outdoor and online, according to Nielsen Media ...
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Advertiser of the year - Marks & Spencer
14 Dec 2006 | by by Staff
doubled its digital media spend in the past five years to £8.1 million. Not bad for an old 'un. Recent ...
The Work: New Campaigns - The World
08 Dec 2006
Werbeagentur Writer: Pius Walker Art director: n/s Media agency: Konnex Media planner: Peter Dobeli ... Rey Media agency: AEC Media planner: Parissa Gholizadeh Photographers: Lucianna Val, Franco Musso ... : Jayanta Jenmins Media agency: Wieden Kennedy Media planner: Daniel Sheniak Production company: Epoch ...
Henry signed up for Tommy Hilfiger campaigns
07 Dec 2006 | by by Joe Lepper
, Amsterdam, Berlin and Madrid. In October this year it awarded Carat its £15m pan-European media planning ...
Tommy Hilfiger to open rpa:vision-designed London store
06 Dec 2006 | by by Joe Lepper
in Europe for Tommy Hilfiger follows the awarding of its £15m pan-European media planning and buying account ...
Campaign Media Awards 2006: Best Fashion, Beauty and Healthcare Campaign
01 Dec 2006
WINNER Title: Berocca Sudoku Partnership - Staying Sharp Media agency: PHD Media director: Catherine Schrier Account director/media planner: Marek Mossakowski Creative agency: JWT Creative ... Brand/product: Berocca Marketing director: Ashley Knight Media/brand manager: Ian Roxburgh In a ...
The Work: Private view
01 Dec 2006
the different media together. Spun by strong strategic thinkers with a common creative vision, it may take many ... in the new media, that skills like writing and art direction will be trampled underfoot. It'll be like ... : Graham Lakeland Art director: Richard Robinson Director: Steve Cope Production company: Red Bee Media ...
Gap reviews £30m pan-European media account
30 Nov 2006 | by by Ian Darby
LONDON - Gap, the US fashion retailer, has kicked off a review of its £30m pan-European media...on pan-European communications strategy related to customer segmentation. The media review comes four years after Optimedia was appointed by Gap to handle its media planning and buying, taking the business ... as European marketing director. Gap reviewed its US media account earlier this year and appointed Carat ...
Comedown for couture?
29 Nov 2006
McCartney's designs to a wider audience, while H&M secured substantial and lucrative media coverage ... at luxury media specialist BLM Red, claims the range has done nothing for Williamson's reputation. 'The ...
Media News brief: Pretty Polly unveils poster
29 Nov 2006
Pretty Polly, the hosiery brand, has unveiled a risque 64ft-high poster, which it claims is the UK's tallest billboard. The ad features supermodel Anna Tokarska.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
