IKEA has appointed customer publisher August Media to create content for its in-store TV network
-store. This month Thresher attracted a wealth of media attention when it appeared to have fallen victim to consumers ... merely a novelty. James Roper, chief executive of membership body Interactive Retail in Media Group ...
OMD and Kitcatt Nohr Alexander Shaw took the media and direct prizes respectively, while AKQA won the digital category. RKCR/Y R won the Grand Prix at this year's IPA Effectiveness Awards for its work for Marks Spencer. The ads it has produced have been central to the recovery of the retailer, whose UK ...
The consultancy handled Wal-Mart's $580m (£303m) creative and media account appointments earlier ... media planning and buying. The retailer parted company with Julie Roehm, its senior vice ... in the appointment of DraftFCB alongside media agency Aegis-owned Carat USA in October. The debacle was a major ...
doubled its digital media spend in the past five years to £8.1 million. Not bad for an old 'un. Recent ...
, while the remainder is spread across TV, radio, press, outdoor and online, according to Nielsen Media ...
responsibility is a logical step. 2007 will doubtless see more of the same. MARKS RKCR Y R/Walker Media ... 15.41 34.30 Walker Media 4 (3) McDonald's Leo Burnett/OMD UK 20 ... /Brilliant Media This table scores a brand's total number of mentions across the year ranked by a value ...
the remainder is spread across TV, radio, press, outdoor and online, according to Nielsen Media Research, Next ...
had overseen the appointment of DraftFCB alongside media agency Carat USA in October. A ... , but Carat is being invited to take part in the media review. The decision has hit Interpublic Group ... of the General Motors European media account. Interpublic is now rumoured to be a takeover target from its ...
thinking behind our behaviour transforming work regardless of the mix of media employed." If you have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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