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New Sparrowhawk service can clip video to text messages

LONDON - Sparrowhawk Media has launched a video text messaging service, TxtBIG!, which it said

Publicis expands digital offering with Digitas acquisition

of Modem Media, in a $1.3bn (£660m) in a deal that will see the group expanding in the digital...-largest communications group worldwide. It is also the second-largest media buying group, owning Starcom ...

Telesales most annoying marketing methods says survey

disliked of all media, with 60% of those surveyed ranking this as their number one most irritating ...

MTV moves more into mobile with Mobile Media Group

closer to mobile media....The Mobile Media Group will be responsible for developing MTV content into games, ringtones and videoclips, and be responsible for the development of mobile content internationally across the network ... in China, Germany, India, Italy, Japan, Mexico, the US and the UK were asked about how digital media have ...

PHD pair join BT's in-house media planning team

LONDON - BT has hired Allison Grainger and Stuart Bowden from PHD to join its in-house media...Grainger and Bowden, media group manager and media director at PHD, have joined their former client as media strategists working on projects for BT Retail. PHD had been forced to resign the £59m ... handling its rival's business. BT decided to bring media planning in-house under Steve Huddleston, its ...

Adwatch of the Year: Adwatch stars of 2006

responsibility is a logical step. 2007 will doubtless see more of the same. MARKS RKCR Y R/Walker Media ... 15.41 34.30 Walker Media 4 (3) McDonald's Leo Burnett/OMD UK 20 ... /Brilliant Media This table scores a brand's total number of mentions across the year ranked by a value ...

Euro RSCG signs mobile deal with NeoMedia

technology that offers the ability to link traditional media advertising to the mobile internet. Mark ... the opportunity to make our communications live beyond the media in which they appear and facilitates a new level ...

Media: Sony PlayStation signs deal with the Daily Mirror

Sony PlayStation has signed a deal with the Daily Mirror to promote the PlayStation brand and the range of PlayStation2 software available at Christmas. Activity includes an inserted card in the Mirror's We Love Telly supplement.

Euro snatches mobile ad deal

communications live beyond the media in which they appear and facilitates a new level of consumer engagement ... . Harnessing the potential of digital media is a central focus for Euro RSCG London." Last month, Euro hired ...

EDF to back ITV soapstars show

, Coronation Street and Hollyoaks. The deal was overseen by Sponsorship Media for EDF Energy; the show ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.