LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a...The account will move in the New Year from incumbent Carat, which pitched for the account alongside Starcom and Mediaedge:cia. The review did not affect the company s European media account, on which Mediaedge:cia is the incumbent agency. Weight Watchers launched the review, which covers its ...
LONDON - Aegis Media has successfully defended the estimated $200m (£101m) global media account...of confidence in our integrated structure and vision. The spirits sector requires media innovation, and we ...
TMMG, parent company of Bray Leino, Fuse Digital and BDW, said the new deal provided it with specialist automotive, retail and media expertise, plus expansion into Ireland. The company will pay 7.7m for RLA, plus a further 1.8m through shares in TMMG. A deferred payment of up to 2m is payable based ...
RLA Group, which specialises in on- and offline communications and media buying, has clients in the automotive and retail sectors, including Goodyear, Dunlop, Volkswagen and Teleflorist. It employs 60 staff ... the acquisition would add specialist expertise to specific industry sectors from its work in the media planning ...
LONDON - MediaCom has won the GMG Radio account to handle the media buying for its 13 UK stations.
LONDON -- Dominic Proctor, worldwide chief executive of MindShare, has been appointed the Media...Proctor launched MindShare Worldwide, WPP s first media investment management agency, in 1997 ... are delighted to have someone of Dominic s outstanding record in developing the media space worldwide chairing the Media Lions jury. His accomplishments and breadth of experience speak for themselves, and we very much ...
's Media Lions jury at the Cannes Lions International Advertising Festival....Proctor, who in 1997 launched MindShare, WPP s first media agency, said: This is a fantastic time to be a media professional because our role has never been more important to our clients. The time is right to celebrate that fact and to build on it for the future. The Cannes Media Lions give us ...
LONDON - TUI Travel is to review its £12m media planning and buying account following its merger...Walker handles the 5m First Choice media spend; MPG the 7m Thomson spend; and Universal McCann Manchester the spend for Thomson s direct brand Portland. It is understood TUI is looking at the possibilities of putting everything into one agency and of keeping the Portland account separate. The review ...
, Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... per mention in Adwatch Media Agencies Top 10 by Adwatch mentions ... 110 4 MediaCom 99 5 Walker Media 97 6 OMD 96 7 Starcom 72 8 ...
LONDON - Charity communications company Media Trust is running a national marketing campaign...The Marketing Effect, which has been chosen for three previous Media Trust briefs, has devised a ... campaign incorporating direct mailings, cinema, billboards, radio, press, online, and social media sites ... , said: The difficulty in targeting ethnic communities with mainstream media is that messages do ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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