17 Dec 2007
| by Alex Donohue
LONDON - Charity communications company Media Trust is running a national marketing campaign...The Marketing Effect, which has been chosen for three previous Media Trust briefs, has devised a ...
campaign incorporating direct mailings, cinema, billboards, radio, press, online, and social media sites ...
, said: The difficulty in targeting ethnic communities with mainstream media is that messages do ...
13 Dec 2007
| by Staff
million Charles Tyrwhitt account; Slingbox Media s direct marketing business, as well as charity wins from ...
to invest in its own data consultancy, The Huw Davis Partnership, and media agency, Trinity Communications ...
12 Dec 2007
| by Staff
Tyrwhitt and Sling Media as well as projects for the RAC, Goldfish and Carphone Warehouse. As well ...
07 Dec 2007
| by Jennifer Whitehead
centre. The media has been planned by Trinity Communications, and retained online agency Harvest ...
creative for the campaign, including display advertising, rich media such as video MPUs, email creative and the microsite. The online media combines homepage placements and demographic targeting on Yahoo!, behavioural ...
06 Dec 2007
| by Staff
marketing activity and media spend across radio, outdoor and DM. ...
04 Dec 2007
| by Bill Britt
at Thomson Intermedia. Spending on credit-card promotions in traditional media fell by 23%-53% every month ...
03 Dec 2007
| by Claire Billings
The direct pitch is part of an all-agency, statutory review covering advertising, direct and media, which the treasury-backed savings service undertook earlier in the year. OMD is defending the media business against Carat and Zed. The incumbent on the advertising account is CST Advertising ...
29 Nov 2007
| by Staff
, as it is based on product categories. It will be possible to enter work into six media areas - digital, direct ...
of Haymarket Brand Media, said: Campaign pioneered red-carpet ad awards. It s now time to reflect the best work that has run in all media and celebrate excellence at a single, prestigious event. Donald Gunn ...
20 Nov 2007
| by Jemima Bokaie
. McCann Erickson handles the group s creative account, while Rocket PHD is responsible for its media ...
13 Nov 2007
| by Ed Kemp
. Publicis creates the carrier s UK advertising, worth about 15m; media planning and buying is handled ...