Editor's intro: League tables 2007
23 Feb 2007 | by Claire Beale
in the media tables, too. It's fair to say that these figures should give Interpublic Group some serious cause ...
The impact of digital was felt no less in the media world, with agencies restructuring to adapt.... Perhaps coincidentally, perhaps not given the pace of change in 2006, a few of the old guard in media ... was also the year that the media holding company group-trading structures moved on apace. WPP's Group M ... media spend is now controlled by its negotiators. Meanwhile, Omnicom ramped up the remit of its OPera ...
in the media tables, too. It's fair to say that these figures should give Interpublic Group some serious cause ...
fuse above- and below-the-line disciplines into a genuine, integrated and media-neutral offering. Given ... . Elsewhere, the problems of adapting to changing media landscapes and evolving client demands were compounded ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.