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Forsyth lands new role with Media Trust

20 Dec 2007 | by Emma Barnett

The Media Trust, an organisation that unites the media industry with charities and is responsible...Forsyth joins the Media Trust on a 12-month attachment from the BBC, where he is a senior business development manager at BBC Future Media Technology. In his new role, Forsyth will be responsible for shaping and delivering a major increase in new media activity across the Media Trust s range of services ...

Brightcove to handle online video for IAC

20 Dec 2007 | by Tristan O'Carroll

, and launch independent or integrated consumer media campaigns. Jeremy Allaire, chairman and chief executive ... and Guardian News Media. ...

Viacom hands Microsoft ad contract

20 Dec 2007 | by Tristan O'Carroll

the media group's websites in the US, in a deal valued at approximately $500m (£252m) over five years.

Fru Hazlitt lands GCap post

20 Dec 2007 | by Sarah Crawley-Boevey

LONDON - Fru Hazlitt has been named as the new chief executive of GCap Media with immediate effect.

The Mission Marketing Group continues acquisitions with RLA buy

19 Dec 2007 | by Fiona Ramsay

TMMG, parent company of Bray Leino, Fuse Digital and BDW, said the new deal provided it with specialist automotive, retail and media expertise, plus expansion into Ireland. The company will pay 7.7m for RLA, plus a further 1.8m through shares in TMMG. A deferred payment of up to 2m is payable based ...

Microsoft to trail movie to Xbox platforms

19 Dec 2007 | by Andrew McCormick

through its subsidiary sales house Massive. Media agency Vizeum booked the campaign for Twentieth Century ...

MediaCom scoops GMG Radio account

19 Dec 2007 | by Fiona Ramsay

LONDON - MediaCom has won the GMG Radio account to handle the media buying for its 13 UK stations.

Nielsen loses Barb ratings contract to TNS

18 Dec 2007 | by Fiona Ramsay

of incumbent AGB Nielsen Media Research, said it was disappointed that Barb does not share our vision for how ...

Reuters sets sights on more partnerships

18 Dec 2007 | by Fiona Ramsay

LONDON – Reuters plans to seal several partnerships with media owners next year to build...Gary Williams, head of media sales at Reuters, told Media Week there were high-level discussions about similar partnerships in the works for 2008. There is more of that to come, using respective brands to make more of an impact, he said. Williams said Reuters was trying to be more embedded ...

TVCatchup hires 24/7 for ad push

17 Dec 2007 | by Andrew McCormick

hired WPP ad sales house 24/7 Real Media to sell ads around the service....The startup venture, which enables people to record shows from traditional broadcasters such as the BBC, ITV, Channel 4, Virgin Media and Sky, has set 24/7 Real Media goals to sell banner ads, pre-roll video ads and text advertising, ahead of the full launch of the service in January. TVCatchup has been ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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