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and Media Week...., as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands ... sensibly deciding not to gatecrash the Facebook-Bebo-MySpace party. 2 Ad chiefs take on new media Maybe new media owners are partying too hard, warned Publicis chief Maurice Levy, who said in November ...
LONDON - Emap has agreed to sell its business-to-business division to Guardian Media Group and Apax...as of mid-afternoon today. Guardian Media Group and Apax saw off competition from two private equity ... Media Group, said: The acquisition meets our requirements in terms of diversifying GMG s media ...
on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail....to maximise return on investment from their DM campaigns. Fortunately, innovative developments in direct media ... to the marketplace through Royal Mail s partnership with Sony DADC is Personalised Integrated Media, a concept that fuses traditional post and digital media to personalise information-rich and interactive CDs to a target ...
LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a...The account will move in the New Year from incumbent Carat, which pitched for the account alongside Starcom and Mediaedge:cia. The review did not affect the company s European media account, on which Mediaedge:cia is the incumbent agency. Weight Watchers launched the review, which covers its ...
at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising
, Smurfit Kappa and Independent News & Media.
for Publicis? @ people complaining about the MFI ad Sky versus Virgin Media? Or Branson v Murdoch? Where ...
LONDON - Aegis Media has successfully defended the estimated $200m (£101m) global media account...of confidence in our integrated structure and vision. The spirits sector requires media innovation, and we ...
the commercial broadcaster was trying to fend off a takeover bid by Virgin Media. ...
display-ad business by offering a centralised system that gives advertisers and media agencies the ability ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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