and Media Week...., as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands ... sensibly deciding not to gatecrash the Facebook-Bebo-MySpace party. 2 Ad chiefs take on new media Maybe new media owners are partying too hard, warned Publicis chief Maurice Levy, who said in November ...
LONDON - Emap has agreed to sell its business-to-business division to Guardian Media Group and Apax...as of mid-afternoon today. Guardian Media Group and Apax saw off competition from two private equity ... Media Group, said: The acquisition meets our requirements in terms of diversifying GMG s media ...
on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail....to maximise return on investment from their DM campaigns. Fortunately, innovative developments in direct media ... to the marketplace through Royal Mail s partnership with Sony DADC is Personalised Integrated Media, a concept that fuses traditional post and digital media to personalise information-rich and interactive CDs to a target ...
RLA Group, which specialises in on- and offline communications and media buying, has clients in the automotive and retail sectors, including Goodyear, Dunlop, Volkswagen and Teleflorist. It employs 60 staff ... the acquisition would add specialist expertise to specific industry sectors from its work in the media planning ...
's Media Lions jury at the Cannes Lions International Advertising Festival....Proctor, who in 1997 launched MindShare, WPP s first media agency, said: This is a fantastic time to be a media professional because our role has never been more important to our clients. The time is right to celebrate that fact and to build on it for the future. The Cannes Media Lions give us ...
experts including: Mark de Quervain, marketing director of Vue Cinemas; and Duncan Salmon, head of media ...
Carroll will retain the position of president of TBWA\Worldwide, while Jean-Marie Dru will take the position of chairman. The appointments are effective immediately. Lee Clow, currently chairman and chief creative officer, will now lead the planning consultancy Media Arts, in the role of global director ...
LONDON - Online direct marketing group TMN has agreed to acquire online advertising and media group...agency TMN Media; full service digital advertising agency EDR; online fieldwork service arm ID Factor ... : Affiliate Future, a performance marketing network; IBG Media; and e-commerce. TMN aims to increase its UK ...
LONDON - Aegis has acquired a majority stake in out-of-home specialist Heartland Media Group...Following the acquisition, Heartland will become part of Aegis s outdoor operation Posterscope Worldwide, led by its CEO Annie Rickard. Jay Lin will remain as CEO of Heartland. Heartland is one of China s leading independent out-of-home media agencies offering services including: planning and buying; creative ...
in print and online media. She began at Mirror Group and Trinity Mirror where she was group classified ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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