to remove filtersMarketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
British Gas CHI Partners 88 7 11.7 *Nielsen Media Research data for the period Nov ...
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Talk of the year: celebs, Big Brother, Facebook, careers and ads
21 Dec 2007 | by Bill Britt
for Publicis? @ people complaining about the MFI ad Sky versus Virgin Media? Or Branson v Murdoch? Where ...
AMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
, Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... per mention in Adwatch Media Agencies Top 10 by Adwatch mentions ... 110 4 MediaCom 99 5 Walker Media 97 6 OMD 96 7 Starcom 72 8 ...
Top 10 ads with the highest recall in a single week in 2007
18 Dec 2007 | by Bill Britt
by challenging Churchill . 3= 8= DFS Uber/Brilliant Media 75 35.66 Clips of families ... /Walker Media 75 20.56 Sales assistant presents offers on various accessories as Christmas present ideas ... noses. 9= Marks Spencer RKCR Y R/Walker Media 70 37.02 i ...
Cadbury "gorilla" wins Campaign of the Year
13 Dec 2007 | by Staff
delicate touches from Fallon helped along by some smart placement from Starcom Media and intuitive PR from ... of a number of media firestorms. In June 2006, a series of salmonella scares had resulted in more than ... -pack promotion and he and Al have garnered acres of media coverage. Results include a 15.5 per cent boost ...
Heinz named Advertiser of the Year
13 Dec 2007 | by Staff
the battle with Virgin Media. Sky used WCRS to produce fast-turnaround ads to sway possible turn-away viewers ...
Minister draws fire from drinks industry over ads
11 Dec 2007 | by Gemma Charles
and media, Carlsberg UK, said: We are committed to social responsibility. When it comes to a watershed ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
higher media spend and a focus on quality rather than price, claims managing director Paul Philpott, who ...
Leo Moore joins Brock and Dyke start-up
10 Dec 2007 | by Kunal Dutta
LONDON - Leo Moore, the media manager at Diageo Ireland, has resigned to become the third partner...At the new agency, which is yet to be named, Moore will use his client background to head the media division and look at new ways to negotiate contracts with clients. He will join the agency in the new year as the third of six partners. Moore has been at Diageo since 2001, where he managed individual agency ...
Dollond & Aitchison hands £6m media account to BLM
10 Dec 2007 | by Daniel Farey-Jones
LONDON - High-street optician Dollond & Aitchison has appointed BLM to handle its £6m media...BLM won the account in a competitive pitch against MPG and the incumbent. It covers all media activity, including digital. Alison Portes, marketing director of Dollond Aitchison, said: BLM demonstrated a good understanding of both the opportunities and challenges we face, and they will play ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
