18 Dec 2007
| by Gail Kemp
British Gas CHI Partners 88 7 11.7 *Nielsen Media Research data for the period Nov ...
18 Dec 2007
| by Bill Britt
by challenging Churchill . 3= 8= DFS Uber/Brilliant Media 75 35.66 Clips of families ...
/Walker Media 75 20.56 Sales assistant presents offers on various accessories as Christmas present ideas ...
noses. 9= Marks Spencer RKCR Y R/Walker Media 70 37.02 i ...
17 Dec 2007
| by Stephen Foster
City Republic takes a look at how media and marketing was affected by the highs and lows...of the Media for Brand Republic. ...
14 Dec 2007
| by Jacquie Bowser
, media planning director at Lyxor s agency The Gate, said: City AM gives Lyxor the creative flexibility ...
12 Dec 2007
| by Stephen Foster
the blog www.editco.net and Politics of the Media for Brand Republic. ...
12 Dec 2007
Sainsbury's Finance is launching its first customer magazine following a successful trial in the summer.
12 Dec 2007
| by Nicola Clark
and the RAC, has shifted its UK corporate media buying account out of Starcom and into OMD....The latter already handles the bulk of Aviva s media planning and buying, having won the business following a competitive pitch in December 2005. The decision follows the consolidation of Norwich Union and the RAC s media planning and buying accounts after Aviva s 1.1bn takeover of the latter, which ...
12 Dec 2007
| by Lucy Barrett, editor
means that you should be able to cut
costs with a reduction in media spend. Drinks ad ban is not clear ...
12 Dec 2007
, is Kia, which tops the automotive table. That is set to change as a result of both a higher media spend ...
11 Dec 2007
| by Jane Simms
warning that media agencies bullish forecasts should be taken with a pinch of salt. Thomson Intermedia ...
. However, traditional media advertising is static or in decline. When adjusted for inflation, spend ...
, and by price pressure on traditional media caused by the growth of the web, adds Barnard. ZenithOptimedia ...