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Marketing's Adwatch of the Year 2007

British Gas CHI Partners 88 7 11.7 *Nielsen Media Research data for the period Nov ...

Top 10 ads with the highest recall in a single week in 2007

by challenging Churchill . 3= 8= DFS Uber/Brilliant Media 75 35.66 Clips of families ... /Walker Media 75 20.56 Sales assistant presents offers on various accessories as Christmas present ideas ... noses. 9= Marks Spencer RKCR Y R/Walker Media 70 37.02 i ...

City Republic: an uncertain year

City Republic takes a look at how media and marketing was affected by the highs and lows...of the Media for Brand Republic. ...

City AM to run review edition with sole advertiser

, media planning director at Lyxor s agency The Gate, said: City AM gives Lyxor the creative flexibility ...

City Republic: new owner on the cards for Jaguar

the blog www.editco.net and Politics of the Media for Brand Republic. ...

Media: Sainsbury's rolls out finance title

Sainsbury's Finance is launching its first customer magazine following a successful trial in the summer.

Aviva moves UK corporate media task into OMD

and the RAC, has shifted its UK corporate media buying account out of Starcom and into OMD....The latter already handles the bulk of Aviva s media planning and buying, having won the business following a competitive pitch in December 2005. The decision follows the consolidation of Norwich Union and the RAC s media planning and buying accounts after Aviva s 1.1bn takeover of the latter, which ...

Editorial: Stay firm in face of recession

means that you should be able to cut costs with a reduction in media spend. Drinks ad ban is not clear ...

Brand advocacy: Bridging the gap

, is Kia, which tops the automotive table. That is set to change as a result of both a higher media spend ...

Bad news for budgets?

warning that media agencies bullish forecasts should be taken with a pinch of salt. Thomson Intermedia ... . However, traditional media advertising is static or in decline. When adjusted for inflation, spend ... , and by price pressure on traditional media caused by the growth of the web, adds Barnard. ZenithOptimedia ...

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