to remove filtersTalk of the year: celebs, Big Brother, Facebook, careers and ads
21 Dec 2007 | by Bill Britt
for Publicis? @ people complaining about the MFI ad Sky versus Virgin Media? Or Branson v Murdoch? Where ...
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Weight Watchers hands £10m media account to OMD
21 Dec 2007 | by Daniel Farey-Jones
LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a...The account will move in the New Year from incumbent Carat, which pitched for the account alongside Starcom and Mediaedge:cia. The review did not affect the company s European media account, on which Mediaedge:cia is the incumbent agency. Weight Watchers launched the review, which covers its ...
Mediaedge:cia lands $250m Sony biz in Asia
20 Dec 2007 | by John Tylee
Sony has picked Mediaedge:cia to handle its $250 million media planning and buying account.... The appointment complements the global media planning and buying for Sony Ericsson which MEC already handles ...
Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
British Gas CHI Partners 88 7 11.7 *Nielsen Media Research data for the period Nov ...
LG confirms appointment of MindShare and Publicis Modem
11 Dec 2007 | by Nikki Sandison
$350m (£175m) media planning and buying account, and Publicis Modem to handle its global digital
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
higher media spend and a focus on quality rather than price, claims managing director Paul Philpott, who ...
The World: Mumbai - MediaCom vies with Starcom for P&G account
07 Dec 2007
Procter & Gamble has invited its roster agencies Starcom and MediaCom to pitch for its media...The world's biggest advertiser currently splits its Indian media account between Starcom, which handles planning, and Madison, which has the buying assignment. An industry source suggested the review had been sparked by agencies competing to offer more attractive rates. P&G faces stiff challenges ...
MindShare expected to scoop LG media account
06 Dec 2007 | by Jacquie Bowser
LONDON - LG Electronics is expected to hand its $350m (£175m) worldwide media planning and buying...taking the media, it will give WPP a strong hold on the business and comes following the group s win ... MediaVest was also in the running for the media account, while Publicis Worldwide is understood to be one ... . LG s pan-European media business is handled by Starcom, while other markets are held by an assortment ...
LG in hunt for global digital and media networks
05 Dec 2007 | by Darren Davidson
LONDON - LG Electronics has kicked off a search for its first worldwide media agency network..., and MediaVest, its media planning and buying agency -- are in the running for the digital and media accounts ... .com and TBWA. LG s pan-European media business is handled by Starcom, while other markets are held ... ; digital media; and audio and digital appliances. The divisions cover a range of products from mobile ...
Indian brands expand horizons
04 Dec 2007 | by Jane Simms
spate of product recalls, and media coverage of its pollution and human rights record, have sullied ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
