to remove filtersMeasuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
higher media spend and a focus on quality rather than price, claims managing director Paul Philpott, who ...
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City Republic: new owner on the cards for Jaguar
12 Dec 2007 | by Stephen Foster
the blog www.editco.net and Politics of the Media for Brand Republic. ...
Indian brands expand horizons
04 Dec 2007 | by Jane Simms
spate of product recalls, and media coverage of its pollution and human rights record, have sullied ...
Jaguar and Land Rover hire PHWT for aftersales task
14 Nov 2007 | by Nikki Sandison
to be applied across media in markets throughout the globe. Headquartered in Leamington Spa, with offices ...
City Republic: Emap, Sainsbury's, Porsche and WSJ ambitions
14 Nov 2007 | by Stephen Foster
and media....Partnership and writes the blog www.editco.net and Politics of the Media for Brand Republic. ...
Honda Racing F1 takes top accolade at Green Awards
29 Oct 2007 | by Nikki Sandison
Media; The Guardian for Best CSR Report; London 21 for Best Integrated Campaign under 100 ...
Publicis Dialog pushes Renault Laguna launch
19 Oct 2007 | by Nikki Sandison
launched a campaign using media so intrinsically linked. ...
Kia reviews global media account
18 Oct 2007 | by Ian Darby
LONDON - The Kia Motor Corporation has called a pitch for its multimillion-pound global media...The review covers media activity across all corporate campaigns planned from Kia s centre in Korea ... of the Kia brand. Vizeum handles the media for the car company s corporate activity in many European markets ... for the corporate campaigns and coordinates media activity. Kia s local market media planning and buying, which ...
Dare and i-level part company with the AA
18 Oct 2007 | by Kunal Dutta
on its digital media agency, i-level....Dare has worked with the AA since August 2005, while i-level picked up the media account - worth 5 million at the time -- in May of the same year. However, the company has since substantially ... -the-line advertising and media for the AA is currently held by Delaney Lund Knox Warren Partners and PHD respectively. ...
Ten things I wish I'd known 10 years ago
16 Oct 2007 | by Amanda Nottage
experience, they re talking about bought media, rather than all the touchpoints. In the FMCG sector, we don ... . I wish I d known the power of digital media and the impact it would have on consumer behaviour ... and promotions, he admits. Now, he says, he knows how vital social media and independent sources ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
