to remove filtersTalk of the year: celebs, Big Brother, Facebook, careers and ads
21 Dec 2007 | by Bill Britt
for Publicis? @ people complaining about the MFI ad Sky versus Virgin Media? Or Branson v Murdoch? Where ...
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Arla Foods takes Lactofree brand onto TV
21 Dec 2007 | by Nikki Sandison
at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising
Aegis retains Pernod Ricard's $200m global media account
21 Dec 2007 | by Jacquie Bowser
LONDON - Aegis Media has successfully defended the estimated $200m (£101m) global media account...of confidence in our integrated structure and vision. The spirits sector requires media innovation, and we ...
Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
British Gas CHI Partners 88 7 11.7 *Nielsen Media Research data for the period Nov ...
AMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
, Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... per mention in Adwatch Media Agencies Top 10 by Adwatch mentions ... 110 4 MediaCom 99 5 Walker Media 97 6 OMD 96 7 Starcom 72 8 ...
Top 10 ads with the highest recall in a single week in 2007
18 Dec 2007 | by Bill Britt
by challenging Churchill . 3= 8= DFS Uber/Brilliant Media 75 35.66 Clips of families ... /Walker Media 75 20.56 Sales assistant presents offers on various accessories as Christmas present ideas ... noses. 9= Marks Spencer RKCR Y R/Walker Media 70 37.02 i ...
Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk
14 Dec 2007
offered as an on-pack promotion and he and Al have garnered acres of media coverage. Results include a 15 ... in March 2008 with the aim of spreading the campaign across a wider range of media. ...
Cadbury "gorilla" wins Campaign of the Year
13 Dec 2007 | by Staff
delicate touches from Fallon helped along by some smart placement from Starcom Media and intuitive PR from ... of a number of media firestorms. In June 2006, a series of salmonella scares had resulted in more than ... -pack promotion and he and Al have garnered acres of media coverage. Results include a 15.5 per cent boost ...
Heinz named Advertiser of the Year
13 Dec 2007 | by Staff
the battle with Virgin Media. Sky used WCRS to produce fast-turnaround ads to sway possible turn-away viewers ...
Junk food ad regulations are working says Ofcom
12 Dec 2007 | by Daniel Farey-Jones
from the Nielsen Media database, and importantly is not focused only on ads for HFSS foods. It covers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
