to remove filtersRoyal Caribbean hires JWT and MindShare
13 Dec 2007 | by Darren Davidson
and media accounts to a WPP team from JWT and MindShare.
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TUI to review £12m media account after merger
18 Dec 2007 | by Daniel Farey-Jones
LONDON - TUI Travel is to review its £12m media planning and buying account following its merger...Walker handles the 5m First Choice media spend; MPG the 7m Thomson spend; and Universal McCann Manchester the spend for Thomson s direct brand Portland. It is understood TUI is looking at the possibilities of putting everything into one agency and of keeping the Portland account separate. The review ...
Emirates reviews £35m global media business
12 Dec 2007 | by Jennifer Whitehead
Dubai airline Emirates is reviewing its global media account, which is worth an estimated £35m....media planning and buying. A request for information has been sent to agencies ahead of a pitch, although no timetable has been established. Susie Hardie, Emirates media manager, is overseeing the review. Emirates aims to improve its network and develop its use of media channels. The airline added a non ...
Media brief: California Tourism appoints Feather Brooksbank
12 Dec 2007
California Tourism has appointed Feather Brooksbank to handle its media planning and buying account
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
higher media spend and a focus on quality rather than price, claims managing director Paul Philpott, who ...
Emirates reviews £35m global media
10 Dec 2007 | by Ian Darby
media planning and buying business....by Emirates media manager Susie Hardie. It does not affect the creative account, which is handled by Leagas ... the 80 countries in which it is present and to develop its use of media channels. The airline ...
The Week: Media Reviews - Feather Brooksbank in win
07 Dec 2007
media business after a pitch against three London agencies. The agency has signed an initial one
The World: San Francisco - Virgin America ends contract with Anomaly
07 Dec 2007
of the agency's work. Virgin America spent $1.2 million in measured media during the first eight months of 2007, according to TNS Media Intelligence. ...
The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
of the market. The dirty work of segmentation is usually left to media. "Polarising attitudes has become common ...
Travel chiefs back the high street
05 Dec 2007 | by Jemima Bokaie
and financial services. 'Let (the media) think package travel is dead, but we can make more money out of it than ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
