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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

consumers that Creme Egg is only available for a limited time in the run-up to Easter. Digital media sites ... ' themselves by taking part in an interactive game. PHD handles media planning and buying. Phil Rumbol ...

Scottish channel stv supports blood drive

29 Dec 2008 | by Fionna Ramsay

LONDON - Scottish media group stv is making its blue logo red in support of Scottish National Blood

Mighty Boosh star lends voice to £30m More Th>N campaign

24 Dec 2008 | by Alex Brownsell

- and below-the-line media later in the year, will run throughout 2009. Marketing director Pete Markey said ...

Exeter Friendly Society launches medical insurance campaign

24 Dec 2008 | by Alex Brownsell

The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

Brand Republic's top stories of 2008

24 Dec 2008 | by Staff

-read stories from Brand Republic, Campaign, Marketing, Media Week and Revolution. BR readers ... stories. While analysts were prognosticating doom for 200,000 media jobs , many appreciated the silver ... -running crossfire between Sky and Virgin Media died down, with news the two sides were negotiating a deal to put ...

JWT creates new TV ad for Andrex

23 Dec 2008 | by Hadassah Nymark

alternatives available, there is no substitute for Andrex. Credits First Aired: 29-Dec-08 Media: Television ...

Ringo Starr and Bruce Willis in Aviva ad

23 Dec 2008 | by Staff

The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...

TBWA\London on notice as E.ON calls £20m creative review

23 Dec 2008 | by Darren Davidson

. The 30m media planning and buying account, which includes online, is unaffected by the decision. It moved in August of this year from Initiative and Zed Media to MediaCom. According to Nielsen adspend figures, E ...

Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

The debate about integrating on and offline media into one agency seems to have been around for so...value for money by employing separate DM, display online media, offline media and search-only agencies ... than twenty different media channels is evidently going to hit their ROI. No one can afford that now ... if search-only agencies can remain competitive. They are up against increasingly mighty mainstream media ...

Channel 4 awards web advertising for Celebrity Big Brother to eType

22 Dec 2008 | by Fionna Ramsay

-term relationship with Channel 4. Ed Couchman, group commercial manager Channel 4 New Media Adsales, said the deal ... as licensing to use the Celebrity Big Brother Eye in store and in media promotions. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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