The debate about integrating on and offline media into one agency seems to have been around for so...value for money by employing separate DM, display online media, offline media and search-only agencies ... than twenty different media channels is evidently going to hit their ROI. No one can afford that now ... if search-only agencies can remain competitive. They are up against increasingly mighty mainstream media ...
Normal 0 The campaign is aimed at Christmas shoppers and encourages them to "adopt" a Svalbard polar bear as a Christmas gift on behalf of someone they know. The campaign uses two different landing pages, as well as two different rich media creative executions. The ads use real footage of a ...
Drayton, the former managing director of Advertising.com and the Telegraph Media Group, is leaving the company by mutual agreement at the end of 2008 although he will remain an advisor. His exit coincides with that of UK chief financial officer Lynne Millar, who has resigned. Drayton's departure swiftly follows ...
that tastes good and does you good." Media planning and buying has been handled by PHD Rocket. ...
networks of National Grid, Northern Gas and Wales and West. Media for the campaign is also being bought ...
, using all media". Third place in the agency rankings was taken by Mark/M C Saatchi Sydney and fourth ... covers all awards across all media. Top agencies for Direct Marketing 2008 1. Shackleton, Madrid 279 ...
the rapid growth of new media and communication approaches opens a new promising era. "This partnership ...
an affinity partnership with Bauer Media involving titles including Grazia and Heat....to be working with a partner like Bauer Media, and we look forward to creating some truly innovative affinity partnerships and promotions." Bauer Media has a UK portfolio of 80 magazines with 26m adults reading one ...
Stretton's sale to Havas Media in May as "a whole new chapter", but his enthusiasm, tireless energy ... to work across any medium guarantees his inclusion. His work on Virgin Media is glamorous, sexy ...
Media Writer/art director: Tim Milne 2. Lotus Evora, 'faceless people' How many DM campaigns ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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