European media business into WPP-owned agencies, a move that will see the £10m UK account, currently...of the Fiat Group. The decision to switch all European media planning and buying activities into WPP agencies ... -house Fiat Media Centre in Italy. The acquisition in April 2005 sparked speculation of a possible regional review of all Fiat's media requirements. Earlier this year, Fiat moved its 8m Alfa Romeo account out ...
LONDON - Aegis Media's Carat has rounded off the year in style by snatching the consolidated €400m...According to figures from Nielsen Media Research, the UK part of the account was worth 72m in 2007 alone. WPP s Mindshare has held the business for eight years, although Carat did take part in a ... , comes on the same day that Media Week revealed Carat won the consolidated 38m Santander media planning ...
After winning a walk-on part on the show at ITV's advertising gala earlier this year, McDonald travelled to Manchester recently to shoot his scene in the popular soap's pub, The Rovers Return. McDonald told Media Week: "The cast were all really lovely and a couple of them who had been at the ITV gala ...
LONDON - Kellogg has appointed Carat to handle its European media buying business following a pitch...The cereal giant has made the move as part of a plan to exploit softening media markets across Europe. MindShare held the UK account. The appointment we are announcing today will allow us to strongly focus our media buying and negotiations across our European business,' said Greg Economos, vice ...
LONDON - Carat has been awarded the consolidated £38m media planning and buying account...The brief combines the media duties for Abbey with those of Alliance Leicester and the savings ... . Mediacom North, the regional agency which previously handled media for Bradford Bingley, was not invited ... the Abbey media account in November 2005. Based on Nielsen figures for the 12 months to October 2008 ...
LONDON - UK Omnicom media agencies OMD and PHD are not expected to be affected by the job losses...global media and creative workforce. While full details have yet to be announced, a US report cites 30 ... , managing director of PHD (UK) which won the 25m media business for Cadbury earlier this year, stressed ... executive of Omnicom Media Group, who said no job cuts were planned for the UK. Omnicom agencies likely ...
Children in the UK today are active multitaskers who are looking for brands that can offer them multi-platform experiences consistent with their needs.
LONDON - WFCA, the full-service marketing agency, has promoted media director Bill Jones to its...Jones joined WFCA in 2004 and launched the media department that now services clients ranging from Bathstore and The Perfume Shop, to BMI Healthcare and Yazoo. He has worked in the media for more than 30 ... brings a wealth of business experience in the agency sector and has been pivotal in developing the media ...
is far from representative of the media marketplace and that once you scratch below the surface of advertising expenditure figures over the past few years, "the growth in online spend masks a media market ... and that the current cost of media represents great value. He also said it is important for agencies to continue ...
Cream, the independent media agency that has clients including Lacoste and Karen Millen, has
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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