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Royal Mail dispatches first commercial Matter box

27 Nov 2008 | by Dan Leahul

Harper Collins and BBC Audio Books. The Matter box concept, created by Matter Media, was tested earlier ... . Antony Miller, head of media business development at Royal Mail, said: "Advertisers are no longer able ... engage people to stand out." Tim Milne, from Matter Media, said: "Interest in Matter has been ...

EDF employs direct campaign to promote energy-saving package

29 Oct 2008 | by Joe Thomas

will be seeded on Orange, MSN, Yahoo, Virgin Media and Google with the aim of increasing brand awareness ...

Macmillan direct campaign to feature cancer sufferer

09 Oct 2008 | by Joe Thomas

by creative agency Arthur; media was handled by PHD. ...

SMA hands direct account to Partners Andrews Aldridge

01 Oct 2008 | by Joe Thomas

are prohibited by law to promote baby formula in general media, including money-off promotions, extra reward ...

Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media...The credit card firm spent just 6.3m on direct mail in the year to June, down from 36.9m the previous year. This means the brand plummets from second to 53rd in the list of direct mail spenders, supplied by Nielsen Media Research. The biggest spending brand was MBNA Europe, which spent just over 35m ...

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

Spend on mailings relating to personal loans is down by more than a third, and that on mortgages down by 13%, according to Nielsen Media Research. Some find this to be poetic justice. 'Direct mail ... services 12,213,275 27,140,611 29.61 8.7 Source: Nielsen Media Research, July 2007-June 2008 ...

Finalists named for Blutopia challenge

18 Sep 2008 | by Dan Leahul

will be announced at a champagne lunch on Monday, September 22. Emap, the UK B2B media group and events organiser ...

Range Rover direct campaign to target thrill-seekers

19 Aug 2008 | by Alison Donnelly

. Using both direct and digital media, the campaign seeks to target male drivers with significant ...

TfL picks Carlson for 'driving' task

08 Jul 2008 | by Ed Kemp

range of media channels. The three-year deal will maintain the agency's relationship with TfL until ...

It's Cannes, but not as we knew it...

19 Jun 2008 | by Cordell Burke

they readily identify what media, what techniques and what talent are required for stand-out creative. All ... brilliant idea, executed through the right media at a relevant point in time will produce the right results ...

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