Digital Cinema Media replaces branding iron idents
22 Dec 2008 | by Nicola Clark
LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature
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Fiat realigns £150m media business into WPP
24 Dec 2008 | by Arif Durrani
European media business into WPP-owned agencies, a move that will see the £10m UK account, currently...of the Fiat Group. The decision to switch all European media planning and buying activities into WPP agencies ... -house Fiat Media Centre in Italy. The acquisition in April 2005 sparked speculation of a possible regional review of all Fiat's media requirements. Earlier this year, Fiat moved its 8m Alfa Romeo account out ...
Kellogg awards European media account to Carat
19 Dec 2008 | by Gemma Charles
LONDON - Kellogg has appointed Carat to handle its European media buying business following a pitch...The cereal giant has made the move as part of a plan to exploit softening media markets across Europe. MindShare held the UK account. The appointment we are announcing today will allow us to strongly focus our media buying and negotiations across our European business,' said Greg Economos, vice ...
Carat takes Kellogg media from Mindshare
19 Dec 2008 | by Staff
LONDON - Carat has won its second major media account of the day, snatching Kellogg's European...The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
Carat scoops Santander media account
19 Dec 2008 | by Staff
LONDON - Carat has beat Universal McCann and Starcom to the £38m media planning and buying account...The brief takes in responsibilities for Abbey, Alliance Leicester, and the savings arm of Bradford Bingley. Mediacom North, the regional agency which previously handled media for Bradford Bingley, was not invited to pitch. Carat originally won the Abbey media account in November 2005. ...
New chief executive for Red Bee Media
18 Dec 2008 | by Staff
LONDON - Red Bee Media today unveiled the former Disney executive Bill Patrizio as its new chief...the opportunity with Red Bee Media, which occupies a strong and unique position in the broadcasting sector." Red Bee Media's chairman, Michael Cook, said: "On behalf of the Board, I look forward to working with Bill, and warmly welcome him to Red Bee Media." Cook added that the current chief executive, Pam Masters, would ...
Omnicom UK media agencies unaffected by cutbacks
18 Dec 2008 | by Arif Durrani
LONDON - UK Omnicom media agencies OMD and PHD are not expected to be affected by the job losses...global media and creative workforce. While full details have yet to be announced, a US report cites 30 ... , managing director of PHD (UK) which won the 25m media business for Cadbury earlier this year, stressed ... executive of Omnicom Media Group, who said no job cuts were planned for the UK. Omnicom agencies likely ...
Media Week Awards 2008
18 Dec 2008 | by Staff
media owner and client felt the idea was strong enough to be carried across other media, and so Classic ... Galaxy annual media budget. The podcast was downloaded 189,877 times, taking it to the top of the iTunes ... Outdoor Network Shortlist Bauer Advertising and GCap Media Nokio Nokia Select CBS Outdoor Match ...
A Media week guide to young people
18 Dec 2008 | by Harriet Dennys
Children in the UK today are active multitaskers who are looking for brands that can offer them multi-platform experiences consistent with their needs.
A Media week guide to online ad networks
18 Dec 2008 | by Harriet Dennys
The Internet Advertising Bureau recently released statistics stating that ad networks accounted for about 40% of online display spend in the UK in 2007.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
