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Brand Republic's top stories of 2008

24 Dec 2008 | by Staff

-read stories from Brand Republic, Campaign, Marketing, Media Week and Revolution. BR readers ... stories. While analysts were prognosticating doom for 200,000 media jobs , many appreciated the silver ... -running crossfire between Sky and Virgin Media died down, with news the two sides were negotiating a deal to put ...

Adrian Chiles named the most-watched UK TV presenter in 2008

23 Dec 2008 | by Jennifer Whitehead

. The research was compiled by Havas-owned media agency MPG based on Barb audience data. Jim McDonald, head ...

TBWA\London on notice as E.ON calls £20m creative review

23 Dec 2008 | by Darren Davidson

. The 30m media planning and buying account, which includes online, is unaffected by the decision. It moved in August of this year from Initiative and Zed Media to MediaCom. According to Nielsen adspend figures, E ...

Montgomery's Mecom looks at selling off assets amid tough trading conditions

23 Dec 2008 | by Darren Davidson

Media, its Dutch subsidiary AD NieuwsMedia and Danish ad agency SP3 all expected to come under ...

Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

The debate about integrating on and offline media into one agency seems to have been around for so...value for money by employing separate DM, display online media, offline media and search-only agencies ... than twenty different media channels is evidently going to hit their ROI. No one can afford that now ... if search-only agencies can remain competitive. They are up against increasingly mighty mainstream media ...

Monocle magazine launches podcast

22 Dec 2008 | by Dan Leahul

." The Monocle Weekly follows the magazine's reputation for offbeat media models, including its online retail ...

WWF in fundraising drive with polar bear adoption scheme

22 Dec 2008 | by Staff

Normal 0 The campaign is aimed at Christmas shoppers and encourages them to "adopt" a Svalbard polar bear as a Christmas gift on behalf of someone they know. The campaign uses two different landing pages, as well as two different rich media creative executions. The ads use real footage of a ...

Sky pulls back in bid to buy Tiscali

22 Dec 2008 | by Dan Leahul

's broadband market, behind BT and Virgin Media. The deal has been seen as being out of step with Sky current ...

LG Electronics appoints MindShare to digital brief

19 Dec 2008 | by Staff

record in delivering results via integrated search campaigns as part of a wider media strategy ... digital PR and social media strategy. Carolyn Watt, head of Mindshare's SEO division, said: "In the age of media multitasking, our role is to ensure that all natural search and digital PR activity compliments ...

LG Electronics to sponsor New Year's Eve London fireworks display

19 Dec 2008 | by Staff

plan to project New Year messages from celebrities onto the Shell building. Media planning and buying ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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