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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

consumers that Creme Egg is only available for a limited time in the run-up to Easter. Digital media sites ... ' themselves by taking part in an interactive game. PHD handles media planning and buying. Phil Rumbol ...

JWT creates new TV ad for Andrex

23 Dec 2008 | by Hadassah Nymark

alternatives available, there is no substitute for Andrex. Credits First Aired: 29-Dec-08 Media: Television ...

Ringo Starr and Bruce Willis in Aviva ad

23 Dec 2008 | by Staff

The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...

Volkswagen high-kicks into latest campaign for new Golf

22 Dec 2008 | by Hadassah Nymark

their own creativity, and outperform their existing Golf model. Credits First Aired:27-Dec-08 Media ...

Carat takes Kellogg media from Mindshare

19 Dec 2008 | by Staff

LONDON - Carat has won its second major media account of the day, snatching Kellogg's European...The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...

Carat scoops Santander media account

19 Dec 2008 | by Staff

LONDON - Carat has beat Universal McCann and Starcom to the £38m media planning and buying account...The brief takes in responsibilities for Abbey, Alliance Leicester, and the savings arm of Bradford Bingley. Mediacom North, the regional agency which previously handled media for Bradford Bingley, was not invited to pitch. Carat originally won the Abbey media account in November 2005. ...

New chief executive for Red Bee Media

18 Dec 2008 | by Staff

LONDON - Red Bee Media today unveiled the former Disney executive Bill Patrizio as its new chief...the opportunity with Red Bee Media, which occupies a strong and unique position in the broadcasting sector." Red Bee Media's chairman, Michael Cook, said: "On behalf of the Board, I look forward to working with Bill, and warmly welcome him to Red Bee Media." Cook added that the current chief executive, Pam Masters, would ...

Cream appoints Shifra Cook to director role

17 Dec 2008 | by Staff

Cream, the independent media agency that has clients including Lacoste and Karen Millen, has

Cupid and Fate reprise Match.com ad roles

17 Dec 2008 | by Staff

Media buying Initiative Production company Another Film Company Director Nick Jones Producer Emma ...

British Comedy Awards aims for international profile

16 Dec 2008 | by Colin Marrs

Speaking to Campaign , Paul Pascoe, the director of Unique Communications, confirmed his company is in talks with the advertising guru. He said that other media partners would be sought, to transform the brand to become more than just an awards ceremony. He said: "The opportunity to develop the brand ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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