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Digital Cinema Media replaces branding iron idents

22 Dec 2008 | by Nicola Clark

LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature

Innocent outlines 2009 marketing plans

17 Dec 2008 | by Joe Thomas

that tastes good and does you good." Media planning and buying has been handled by PHD Rocket. ...

TUI unveils new positioning

16 Dec 2008 | by Alex Brownsell

's Travelogue broadcasts over New Year. Media buying and planning for both the Thomson and First Choice ...

Conservative Party embraces digital campaigning with senior appointment

11 Dec 2008 | by Gemma Charles

Hunt's duties will include fronting online campaigning activities in the media, championing digital communications among his parliamentary colleagues and spreading the new media message to constituencies. He will work closely with Tory new media head Rishi Saha. Hunt also plans to build closer links ...

ASA study finds food ads comply with childhood obesity code

11 Dec 2008 | by Miranda Fitzgerald

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

, which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... .02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...

Pepsi Max viral features model Kelly Brook

10 Dec 2008 | by Fiona Ramsay

Brook is starring in a 60-second digital film created for Pepsi MAX by digital agency Graphico. The film is being used for online ads and activity across a number of digital media channels including Facebook, Sky Sports network, FHM and The Sun while also appearing on the PepsiMAX web and mobile sites ...

Downturn driving shift in media consumption

09 Dec 2008 | by Nicola Clark

The exclusive study by media agency the7stars found that 74% of consumers believe 'flashy' TV ads to be inappropriate. It also showed that consumer attitudes and media consumption habits are shifting dramatically because of economic uncertainty. Not only are consumers reappraising their own media consumption habits ...

Raymond Snoddy on Media: C4 ad trial is bang on target

09 Dec 2008 | by Raymond Snoddy

have since been broadcast from 12 participating media agencies. It may have the whiff of a big ... . Raymond Snoddy is a media journalist and presenter of the BBC's Newswatch ITV is to rename its online ...

BMB scoops Agency of the Year award

09 Dec 2008 | by Jeremy Lee

. Mediaedge:cia was named media agency of the year for the second year running, having impressed the judges ... Media agency of the year: Mediaedge:cia Direct agency of the year: Elvis Digital agency of the year ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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