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Fiat realigns £150m media business into WPP

European media business into WPP-owned agencies, a move that will see the £10m UK account, currently...of the Fiat Group. The decision to switch all European media planning and buying activities into WPP agencies ... -house Fiat Media Centre in Italy. The acquisition in April 2005 sparked speculation of a possible regional review of all Fiat's media requirements. Earlier this year, Fiat moved its 8m Alfa Romeo account out ...

Carat snatches €400m EMEA Kellogg account from Mindshare

LONDON - Aegis Media's Carat has rounded off the year in style by snatching the consolidated €400m...According to figures from Nielsen Media Research, the UK part of the account was worth 72m in 2007 alone. WPP s Mindshare has held the business for eight years, although Carat did take part in a ... , comes on the same day that Media Week revealed Carat won the consolidated 38m Santander media planning ...

MPG'S McDonald makes Corrie debut

After winning a walk-on part on the show at ITV's advertising gala earlier this year, McDonald travelled to Manchester recently to shoot his scene in the popular soap's pub, The Rovers Return. McDonald told Media Week: "The cast were all really lovely and a couple of them who had been at the ITV gala ...

View DCM's top 10 cult cinema ad

VIDEO - Cinema sales house Digital Cinema Media (DCM) has collated the top 10 cult cinema ads...The shortlist includes gems like Kylie gyrating on a red velvet rodeo bull for Agent Provocateur, the stunning Guinness "Surfer" and the latest Orange Gold Spot featuring Angelica Huston. You can watch all top 10 ads through the Media Week video channel and then vote for your favourite at www ...

MTV to cut 80 UK posts

all of its long-form production provision for shows. In a statement to Media Week, MTV Networks ...

Xing acquires content aggregator socialmedian

, Flickr, Facebook, YouTube and Google Reader, as well as industry and online media sources. Since ...

GN&M launches Arab-language news service

LONDON - Guardian News & Media is launching a news wire serving the Arab region in the first...The Arab-language news service will be provided through Dar Al Sharq Integrated Media House, based in Qatar, which will translate up to 15 stories per day for use by media outlets in the Middle East region. Tim Brooks, managing director of Guardian News Media, said the move was in line with the company ...

Carat lands £38m Santander account

LONDON - Carat has been awarded the consolidated £38m media planning and buying account...The brief combines the media duties for Abbey with those of Alliance Leicester and the savings ... . Mediacom North, the regional agency which previously handled media for Bradford Bingley, was not invited ... the Abbey media account in November 2005. Based on Nielsen figures for the 12 months to October 2008 ...

New deal adds Mighty Boosh to Comedy Demon

LONDON - RDF Media-owned website Comedy Demon has struck a deal with BBC Worldwide to carry a

BBC launches children's iPlayer

, BBC Vision and Online Media Group, said: "Over the past year, we made BBC iPlayer available on a wide range of mobile phones, portable media players and gaming consoles, allowing our audience to experience ...

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