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Fiat realigns £150m media business into WPP

European media business into WPP-owned agencies, a move that will see the £10m UK account, currently...of the Fiat Group. The decision to switch all European media planning and buying activities into WPP agencies ... -house Fiat Media Centre in Italy. The acquisition in April 2005 sparked speculation of a possible regional review of all Fiat's media requirements. Earlier this year, Fiat moved its 8m Alfa Romeo account out ...

Brand Republic's top stories of 2008

-read stories from Brand Republic, Campaign, Marketing, Media Week and Revolution. BR readers ... stories. While analysts were prognosticating doom for 200,000 media jobs , many appreciated the silver ... -running crossfire between Sky and Virgin Media died down, with news the two sides were negotiating a deal to put ...

Adrian Chiles named the most-watched UK TV presenter in 2008

. The research was compiled by Havas-owned media agency MPG based on Barb audience data. Jim McDonald, head ...

JWT creates new TV ad for Andrex

alternatives available, there is no substitute for Andrex. Credits First Aired: 29-Dec-08 Media: Television ...

Montgomery's Mecom looks at selling off assets amid tough trading conditions

Media, its Dutch subsidiary AD NieuwsMedia and Danish ad agency SP3 all expected to come under ...

Channel 4 awards web advertising for Celebrity Big Brother to eType

-term relationship with Channel 4. Ed Couchman, group commercial manager Channel 4 New Media Adsales, said the deal ... as licensing to use the Celebrity Big Brother Eye in store and in media promotions. ...

Monocle magazine launches podcast

." The Monocle Weekly follows the magazine's reputation for offbeat media models, including its online retail ...

Digital Cinema Media replaces branding iron idents

LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature

Sky pulls back in bid to buy Tiscali

's broadband market, behind BT and Virgin Media. The deal has been seen as being out of step with Sky current ...

Carat snatches €400m EMEA Kellogg account from Mindshare

LONDON - Aegis Media's Carat has rounded off the year in style by snatching the consolidated €400m...According to figures from Nielsen Media Research, the UK part of the account was worth 72m in 2007 alone. WPP s Mindshare has held the business for eight years, although Carat did take part in a ... , comes on the same day that Media Week revealed Carat won the consolidated 38m Santander media planning ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.