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Gerster replaced at Initiative helm

NEW YORK -- Alec Gerster, the chief executive of Initiative Media, the Interpublic-owned media...at Interpublic s media operations, which saw Nick Brien, the president of Universal McCann, take on the senior ... to developing a media, marketing and digital product that wins for our clients in this dynamic communications ...

Beaven takes global helm at Initiative as Gerster retires

-house media department and merging it with Motive. Gerster s record and succession planning were applauded ... successfully steered Initiative through a period of unprecedented change in the media industry. He also ... recently won a number of major media accounts including the $800m Hyundai/Kai business and the $150m ...

MEN Media seals digital ad deal

LONDON - Guardian Media Group-owned MEN Media plans to ramp up online ad sales by, signing up ad...Adlink with be MEN Media s exclusive online representation partner, selling ads for more than 20 websites, including www.manchestereveningnews.co.uk. Peter Boler, MEN Media s head of digital sales, said ... more closely with them. He added that MEN Media would continue to have its own digital sales team ...

Virgin 1 gains prominence on Sky

LONDON - Virgin Media TV's recently-launched channel Virgin 1 has received a boost after securing...From 20 February, the channel will join the second page of Sky s EPG, in channel slot 121, putting it in close proximity to the four main terrestrial channels. The move is significant for Virgin Media TV ... by the Virgin 1 change, while the position of all Virgin Media TV channels on other digital TV platforms remains ...

D-Day looms for GCap Media bid

LONDON - Global Radio must decide by 5 March whether to submit a fresh offer for GCap Media, after...The Takeover Panel announced today that Global must announce a firm intention to make an offer for GCap Media, or announce that it does not intend to make an offer. Should it choose not to make an offer by the 5 March deadline, Global will be prohibited from making an offer for six months ...

Heart ends Magic's run at the top in London

. Outside the top three, the biggest swings in listening were negative for Capital owner GCap Media ...

GCap reports rise in ad revenues

LONDON - GCap Media has unveiled solid trading figures for the final quarter of 2007, which

Beware of bloggers, Dell boss warns conference

Dell head of digital media and comms EMEA Kerry Bridge told delegates at this week s PRWeek Social ... by thousands and attracted the attention of national media in both the US and the UK. By the time the print media reported on Dell Hell , the company share price had fallen 42 per cent ( PRWeek , 22 June 2006 ...

Dating site nabs a bit of Mischief

The 12-month retainer will see Mischief handling all media relations for DatingDirect.com. The agency will also do some guerrilla marketing and brand work for the site. The campaign will focus on key celebrations during the year, such as Valentine s Day, Christmas and summer festivals. The site ...

O'Brien takes IN&M stake to 18%

LONDON - Denis O'Brien has again upped his stake in Independent News & Media, publisher

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