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Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media...The credit card firm spent just 6.3m on direct mail in the year to June, down from 36.9m the previous year. This means the brand plummets from second to 53rd in the list of direct mail spenders, supplied by Nielsen Media Research. The biggest spending brand was MBNA Europe, which spent just over 35m ...

M&C scoops Hyundai business

30 Sep 2008 | by Noel Bussey

, which is expected to take over the Hyundai work mid-way through 2009, already handles the brand's media accountability and creative media planning accounts. ...

The Marketing Profile: Tom Hings of Royal Mail

30 Sep 2008 | by Alison Donnelly

-known business services, including data provision and media consultancy. Following the departure of Royal Mail ... claims that all media campaigns are more effective when combined with below-the-line activity, making ...

Media Moves

30 Sep 2008 | by Staff

Virgin Media, Guardian News & Media, ITV Global Entertainment, Titan, JCDecaux Airport, Haymarket...Virgin Media has promoted Ashley Stockwell to the position of managing director of brand ... of head of multi-media at Guardian News Media. He is currently network editor of Guardian.co.uk. ITV ... Ashby, international sales and marketing manager at Blow Up Media, to the newly created role of head ...

Adams appoints Total Media

30 Sep 2008 | by Arif Durrani

LONDON - Adams Childrenswear, the specialist retailer, has appointed Total Media as its first media...Media won the account without a pitch, and will be responsible for all media planning and buying ...

24/7 Real Media has ABCe audit

30 Sep 2008 | by Milly Glaister

LONDON - 24/7 Real Media has taken part in an ABCe audit in a bid to be re-admitted to IASH..., chairman of IASH. Although 24/7 Real Media was not found guilty of having misplaced ads on inappropriate ...

Blinkx to offer Telegraph TV content

30 Sep 2008 | by Maisie McCabe

LONDON - The Telegraph Media Group has struck a deal with Blinkx that will see the group's video

Indy hires US firm for global ad sales

30 Sep 2008 | by Milly Glaister

LONDON - Independent News & Media UK has signed up global face-to-face sales house AdGent 007...is the latest in a string of business won by AdGent for UK publishers, including Telegraph Media Group, Johnston Press and Bauer Media. When Independent.co.uk announced its August ABCe figures, of the 6.6 million ... at Independent News Media, said: "They (AdGent 007) give us people on the ground around the world to directly ...

Mobile body looks to create traffic measurement system

30 Sep 2008 | by Milly Glaister

with the five major UK mobile networks and ABCe to develop an audience measurement system for mobile media....Henry Stevens, director of media and entertainment for the GSMA, said there is a need to create a common methodology for measuring traffic to mobile media. ABCe is working with GSMA to develop ... ." Despite increased efforts by clients, media owners and agencies in recent years, mobile is yet to emerge ...

Archant to launch its first hyper-local website

30 Sep 2008 | by Maisie McCabe

by Trinity Regionals and Northcliffe Media.

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