31 Dec 2009
Each week, Campaign magazine publishes the top ten agency business rankings for: creative media direct marketing digital In the attached table above, we publish the entire leagues, including agencies further down the lists. The table shows the cumulative totals for new business wins ...
22 Dec 2009
| by Staff
NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom...the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ...
on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands, Michelin North America, said: "We believe MEC will bring a valuable new perspective to our media approach ...
21 Dec 2009
| by Arif Durrani
Normal 0 0 1 182 1039 Haymarket Publishing 8 2 1275 11.516 0 0 0 The appointment of Havas Media's global sports and entertainment communication network ends a ...
gaphone Team, Altius Prod and Havas Media's MPG. The decision was made by France's Annecy 2018 ...
17 Dec 2009
| by Daniel Farey-Jones
LONDON - WPP's Mindshare has won the £50m global media planning and buying account for Randstad...Mindshare's Amsterdam office will handle international account management for the Netherlands-headquartered client. Media activity kicking off next year will focus on Randstad's home country in addition to France ...
, India, Mexico, Portugal and Spain. The media review was conducted by marketing consultancy 3MO. ...
15 Dec 2009
| by Staff
LONDON - TV commercials placed by Carat appeared more often than any other media buying...;}
In a distant second was MediaCom, followed by OMD. Media buyers behind 2009's most recalled ads Rank Media buyer Number of Average recall mentions per mention ...
5 Mediaedge:cia 87 45 6 ZenithOptimedia 81 42 7 Walker Media 57 44 8 ...
11 Dec 2009
| by Anne Cassidy
LONDON - The pharmaceuticals giant Eli Lilly is looking for a media agency to handle its pan
10 Dec 2009
| by Sara Kimberley
LONDON - Twenty Twenty Media Vision, former WFCA media director Bill Jones' newly formed media.... Twenty Twenty won the Carmen Media Group's portfolio of online casinos, which includes Jackpot City Bingo ...
. Jones, who launched the agency in July, has appointed Jon Cook, his former media deputy media director ...
and BML at WFCA will also be responsible for media at Twenty Twenty. He previously worked at MEC ...
10 Dec 2009
| by Arif Durrani
's Mindshare as its UK media partner for its 2010 marketing campaign....director in July. Last month, the UK agency won the 3m media business with heavy DM work for Harley ...
08 Dec 2009
| by Anne Cassidy
LONDON - Beverage Brands, the owner of WKD, has awarded MediaCom its £5 million media buying...the media arrangements for WKD and WKD Core Apple Cider, which launched recently. Debs Carter, marketing ...
and their targeted media buying has enabled WKD to achieve the number one status in terms of advertising cut ...
08 Dec 2009
| by Staff
Catch up on the key media news of the past week....Universal and US cable TV giant Comcast to form a global media powerhouse spanning an array of US TV networks, Hollywood movie studios and international media properties such as Syfy channel, Hulu ...
to compete in an increasingly dynamic and competitive media and digital environment". It will span assets ...
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