30 Dec 2009
| by Staff
warning lifting the ban would be to the detriment of the advertising and media planning industries....-on effect of reducing income for the advertising creative and media planning industries." Despite a good ...
by the Department for Culture, Media and Sport, will close on 8 January, 2010. ...
23 Dec 2009
| by Staff
round-up of some of 2009's most interesting stories across advertising, marketing and media....it to the comeback gigs he booked an entire ITV1 ad break for in March , but in media and marketing there's always a ...
. Tobacco and crisps sustained media agencies through the year's many pitches, among them the COI's 250m ...
advertisers from adapting to consumers' shift to digital media as quickly as they should. While Sorrell ...
22 Dec 2009
| by Staff
NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom...the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ...
on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands, Michelin North America, said: "We believe MEC will bring a valuable new perspective to our media approach ...
21 Dec 2009
| by Daniel Farey-Jones
plans and use of social media as part of a contrite reaction to its ongoing service disruptions....from Eurostar staff were extensively reported by the media and in social media, while subsequent ...
agency Fallon, media agency Vizeum, social media agency We Are Social and experiential agency Firelighter ...
to encourage people to travel with Eurostar. The company will also learn lessons from its use of social media ...
20 Dec 2009
| by Daniel Farey-Jones
LONDON - Eurostar has been forced to adapt its social media presence from marketing to crisis...of the company in social media outlets between Friday evening and Saturday morning. The Twitter handles ...
'. The account is run by social media agency We Are Social to a word of mouth marketing brief, though ...
18 Dec 2009
| by Gordon MacMillan
media campaign, the Fiesta Movement programme, which generated over 675,000 Flickr views and 5.5 million ...
18 Dec 2009
| by Staff
Republic rounds up the week's industry moves in advertising, digital, marketing and media....'s research initiatives, including the biannual online advertising expenditure study. ( Media Week ...
. ( Marketing ) Media NatMag , the publisher of Cosmopolitan magazine, is to part company with its managing ...
of the year. ( Media Week ) Sir George Russel l , deputy chairman of ITV , is to step down at the end ...
17 Dec 2009
| by Daniel Farey-Jones
Media analysts Screen Digest predicts each sector will be worth 1.7bn by the end of 2013. It believes most of the growth in mobile video on demand will come in 2010 as mobile handsets increasingly converge with portable media players. In the mobile TV market it believes the number of subscribers ...
17 Dec 2009
| by Staff
online retail specialist Fluid, which has worked with North Face and Calvin Klein Fragrance, Buddy Media ...
17 Dec 2009
| by Daniel Farey-Jones
the media regulator to police 'excessively noisy or strident' advertisements....of the US legislation. Conservative MP Phillip Davies, who sits on the media select committee, told ...
, before we have a situation where a law is passed on it." Media regulator Ofcom shares responsibilities ...