to remove filtersDMG acquires 20:20 London for up to £2m
14 Dec 2009 | by Daniel Farey-Jones
media and online PR. The division's lead digital and mobile creative agency will be 20:20 London ...
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Eurostar cancels marketing activity and prepares 2010 rethink
21 Dec 2009 | by Daniel Farey-Jones
plans and use of social media as part of a contrite reaction to its ongoing service disruptions....from Eurostar staff were extensively reported by the media and in social media, while subsequent ... agency Fallon, media agency Vizeum, social media agency We Are Social and experiential agency Firelighter ... to encourage people to travel with Eurostar. The company will also learn lessons from its use of social media ...
Trading Places (11 Dec): This week's people moves in advertising, marketing and media
11 Dec 2009 | by Staff
the headlines as Brand Republic rounds up the week's industry moves in advertising, digital, marketing and media....) I-level , the digital agency, has made two senior appointments, boosting its media, search ... the Procter Gamble international account at I-Level. ( Media Week ) Marketing Volkswagen has promoted ... . ( Marketing ) Media Michael Heseltine , the founder and executive chairman of the UK's largest ...
Bauer and Tremor Media strike global video ads deal
09 Dec 2009 | by Daniel Farey-Jones
LONDON - Bauer Media has signed a non-exclusive worldwide deal with online video advertising
ZenithOptimedia predicts global ad spend to grow in 2010
08 Dec 2009 | by Jacquie Bowser
to nearly $444bn. The media agency, which along with GroupM is to present its forecasts during the morning session at today's UBS media conference in New York, foresees further spending declines in North America ...
JWT's Murphy wins Battle of Big Thinking
27 Nov 2009 | by Gordon MacMillan
Ettinghausen, digital publisher at Penguin, won the Big Thinking in Social Media causing a stir with his argument that social media is less about the conversation and more about action and selling products. He also questioned whether social media was a fad. He beat Amelia Torode from VCCP who pitched ...
Trading Places (27 Nov): This week's people moves in advertising, marketing and media
27 Nov 2009 | by Staff
LONDON - Senior departures from Yahoo!'s Kristof Fahy and Bauer Media's Suzanne Miron lead...Wines. ( Media Week ) Media Ford Ennals , the former head of TV switchover body Digital UK , has been appointed chief executive of the digital switchover delivery body Digital Radio UK . ( Media Week ) Independent News Media , the publisher of The Independent and The Independent on Sunday newspapers, has ...
Burt to release free version of online ad reporting tool
24 Nov 2009 | by Daniel Farey-Jones
TeliaSonera, with the payment model based on media volume. Burt is changing the payment model to introduce a ... . It will charge for premium services such as media quality audits and campaign pre-testing. The metrics available ...
Ex-Digitas chief executive Rutherford takes chairman role at Volume
23 Nov 2009 | by Staff
Rutherford was CEO of Digitas Global for three years until July this year. Before that he was head of media at Unilever, having joined the FMCG giant in 1998. Volume specialises in business-to-business brands, working on marketing strategy and execution. It was set up in 1997. Rutherford will concentrate ...
Trading Places (20 Nov): This week's people moves in advertising, digital, marketing and media
20 Nov 2009 | by Staff
and media - including Archie Norman joining ITV and Libby Chambers leaving Barclaycard....in Asia. ( Brand Republic ) Integrated agency Kindred has hired Red Bee Media's Anton Ezer ... Modem's chief strategy officer Tony Effik as chair of its social media council. ( Media Week ) Aegis Media's Carat has appointed Gary Reid as head of search, replacing Greg Shickle, who ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
