23 Dec 2009
| by Alex Brownsell
with direct response TV executions, as well as radio, outdoor and digital activity. Media planning and buying was by Starcom MediaVest, which was appointed to RSA's consolidated 50m global media account ...
17 Dec 2009
| by Daniel Farey-Jones
LONDON - WPP's Mindshare has won the £50m global media planning and buying account for Randstad...Mindshare's Amsterdam office will handle international account management for the Netherlands-headquartered client. Media activity kicking off next year will focus on Randstad's home country in addition to France ...
, India, Mexico, Portugal and Spain. The media review was conducted by marketing consultancy 3MO. ...
16 Dec 2009
| by Alec Mattinson
Gavan has worked at the FTSE 100 company since 2001 and will leave his role at the end of January. Tony Wray, chief executive of Severn Trent, said: Peter has led us through a period of most challenging issues for Severn Trent, dealing openly with the media, regulators and investors to close those ...
16 Dec 2009
| by Gemma O'Reilly
The UK India Business Council has called in Edinburgh-based PR shop Acumen to handle its UK media
16 Dec 2009
| by Alec Mattinson
strategic comms and media relations brief.
15 Dec 2009
| by Leon Jaume
.com. There is nothing in the TV ad to excite comment in the media village. It is a straightforward line-up of men ...
15 Dec 2009
| by Staff
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
15 Dec 2009
| by Staff
clear winner among media agencies, with Carat topping the table with 110 mentions for its clients ...
.18 13 4 Marks Spencer RKCR Y R/Walker Media 10 152 16.82 43.23 14 10 DFS Uber/Brilliant Media 8 150 31.87 98.17 15 - Moneysupermarket.com DCH, Space City/MediaCom North 9 ...
14 Dec 2009
| by Gemma O'Reilly
The Financial Times has appointed media PR specialist Braben to promote the FT ArcelorMittal...is the latest addition to Braben's media business portfolio, which includes CNBC, and comes off the back of a ...
09 Dec 2009
: Financial Times Normal 0 0 1 28 133 3 1 202 11.773 0 0 0 US media ...
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