to remove filtersAdman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
pays for media,' he says The fact is media for most part survives on advertising and the media is one ...
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Wonderbra creates new marketing role for Julia Nolan
23 Dec 2009 | by Joe Thomas
was supported by an integrated campaign through Iris. The activity encompassed online, social media, PR ...
Bloggers targeted with mismatched shoes in We Are Social campaign
10 Dec 2009 | by Jennifer Whitehead
LONDON - Eco-friendly shoe brand Simple Shoes is targeting bloggers with a social media campaign...the proper pairs. The campaign is being run via the social media postal service SendSocial , and uses ...
Myla girls help men choose Christmas lingerie
03 Dec 2009 | by Jacquie Bowser
From today, Agenda21 Digital will begin promoting the ad across men's interest sites, as well as high-end gifting sites and social media sites such as Facebook and Twitter. Users will be encouraged ... to make seasonal shopping that little bit easier." Kun Dang, head of natural media, Agenda21 Digital ...
Accurist 'accu wrist' by Lonsdale (updated by Accurist)
26 Nov 2009
The ad has been given a new end shot of up-to-date watches, with a new voiceover by Cleese. This work was done by Accurist with Moxie Pictures. Albion London worked on social media for the campaign. ...
Accurist launches Tweeting Clock and new version of John Cleese's iconic 1978 TV ad
26 Nov 2009 | by Staff
. It will be supported by a social media campaign designed to engage a new generation of consumers who did not see ...
Gossard resurrects iconic lingerie campaign
13 Nov 2009 | by Hadassah Nymark
In the first of a number of planned marketing initiatives that aim to promote the brand and its new product offerings, the company has teamed up with Pure Media to create a 24-hour billboard ad ... by online promotions via websites and social media as well as an online PR campaign orchestrated by Gossard ...
Gossard 'superboost' by Pure Media
13 Nov 2009
Lingerie brand, Gossard, is updating its iconic 80s ad campaign with a new poster campaign.
CMW lands breast cancer fashion task
12 Nov 2009
The agency won the account without a pitch, and will create an outdoor, digital, PR and social media campaign to raise awareness of the charity's fashion push. The work will feature a number of yet-to-be-decided celebrities, and will play on the campaign's heritage. TBWA\London created last year's work, which featured ...
Brand Health Check: Levi's
10 Nov 2009 | by Joe Thomas
and 90s, the launch of each Levi's TV ad campaign attracted serious media coverage. The songs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
