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WPP buys US DM house

09 Dec 2010 | by Ed Owen

This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...

AIS lands DMA Awards Grand Prix

09 Dec 2010 | by Sara Kimberley

with judging teams comprising copywriters, art directors, data planners, media buyers, planners, clients ...

Bottlegreen appoints digital agency

03 Dec 2010 | by Sarah Shearman

It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...

DMA Young Spark Award goes to Jane Holmes

02 Dec 2010 | by Sara Kimberley

Holmes beat four other shortlisted candidates, including Gemma Newton from Proximity London, Rob Cristie of Nationwide, Lesley Thornton of Post-switch.com and Teresa Speakman of WRM-Media. Holmes, a data solutions manager, was handed the prize by outgoing DMA chairman David Metcalfe at the DMA ...

Government seeks 'Fire kills' campaign support from B&Q and Homebase

02 Dec 2010 | by Daniel Farey-Jones

David Watson, the head of marketing overseeing the Department for Communities and Local Government's (DCLG) 'Fire kills' activity, is looking to plug a 3m shortfall in funding that has arisen as a result of the government's spending cuts. In 2009/10, the campaign was backed by a media spend of 4m, but this has been ...

Harry Potter helps BMW make 'cinema advertising history'

25 Nov 2010 | by Katherine Levy

from Digital Cinema Media (DCM). Martin Bowley, managing director, DCM, said: "Cinema's always a ... office smash Harry Potter, we will have made cinema advertising history." Created by WCRS with media ...

Hiscox first to use location-based Wi-Fi ad platform

11 Nov 2010 | by Daniel Farey-Jones

people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ... , head of media planning at Crayon Ci, said: "We are targeting the premium and small business audience ...

DMA shortlists five for Young Spark award

09 Nov 2010 | by Mark Banham

Newton is up against Rob Cristie of Nationwide, Lesley Thornton of Post-switch.com, Jane Holmes of Refresh Direct, and Teresa Speakman of WRM-Media. The Young Spark award recognises the most outstanding new talent from an agency, supplier or client company across digital, direct, interactive or mobile ...

Tories and Lib Dems lead growth list of direct mail users

01 Nov 2010 | by Noelle McElhatton

from 20.6m to 45.9m. Virgin Media, BT and BSkyB are among the top 10 users of direct mail. Both ...

Weight Watchers to highlight system overhaul

01 Nov 2010 | by Daniel Farey-Jones

, is planning to back the campaign with a media spend of 28m to the end of 2011. A direct mail push has ... by Plan.net and Razorfish. Media planning and buying is by OMD. ...

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