: "WPP Digital will be a great home for BSD as we pursue our mission of bridging traditional and new-media ...
and consumer promotions. It will also include local and retail media and media buying, direct response ... needs. Then we build a media agnostic program from that base." ...
The campaign, called The World Smiles, will appear in more than 50 markets around the world, without incurring any media or creative cost. The World Smiles features images of healthy, smiling ... is partnering with media owners in all key advertising markets across the world, to run the campaign for free ...
MediaVest has retained the £3m media business for multiplex cinema chain Cineworld, ending a three...The Publicis Groupe agency kept hold of the business after fending off Vizeum, Maxus, MCHI and Walker media. The process is believed to have involved tough negotiations. MediaVest is understood ... when Cineworld was called UGC. Cineworld currently spends an estimated 1m on media, but is set ...
Established in 2001, Yolk operates in Singapore, Malaysia, Thailand and Australia, and specialises in digital and social media, viral marketing, and online advertising. Yolk earned $1.3m in revenue ... and digital media. In the past two months WPP has bought two agencies in the US , including Marketing ...
media, technology and creative to solve business and communication problems as successfully as we do ...
In Ed Feast's final instalment of his diary charting the journey of launching his own media agency..., especially in Scotland. Scott also insists the Media Nomads rugby team is on a "social level". I know ... faces around the table are second to none. 22 November One evening, at Soho media haunt Le ... at CBS Outdoor, drops in today to take me through the latest news in transport media. Mr Bamford was my ...
Havas-owned Arena Media has launched a new social media unit called 247 Social to provide a full...Dan Clays, managing director at Arena Media, said: "We have called it 247 Social because ... expertise working closely with all media." The division, which will work on activity for existing Arena Media clients such as Domino's, has won Hewlett Packard (HP) as its first new client. 247 Social ...
Aegis-owned Vizeum has won the £9 million UK media planning and buying business for Pfizer's over...last year. Pfizer started a review of its $700m US media account, held by Carat, in September. ...
group heads. Earlier in December Robson Brown lost the media planning and buying account for Dreams ... West Media) on 29 November. Attinger Jack was sold in a deal involving the previous owner, David Attinger, and AW Media was sold to WTTW Communications , a company led by former AW Media managing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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