to remove filtersMore Th>n revamps marketing strategy in search of 'trust'
22 Dec 2010 | by Alex Brownsell
by radio and social media activity. The campaign has been created by SFW. According to More Th n ...
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Initiative launches no-cost global campaign for diabetes charity
22 Dec 2010 | by Katherine Levy
The campaign, called The World Smiles, will appear in more than 50 markets around the world, without incurring any media or creative cost. The World Smiles features images of healthy, smiling ... is partnering with media owners in all key advertising markets across the world, to run the campaign for free ...
Thinkbox prepares Harvey the dog TV ad for Christmas
21 Dec 2010 | by Sara Kimberley
The marketing television body will launch its Christmas ad from tomorrow (22 December). It will run until December 31. The commercial will feature across a variety of broadcast channels represented by Thinkbox s shareholders, namely Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations ...
Charity launches Christmas anti-drink-driving campaign
20 Dec 2010 | by Alex Brownsell
networking media". ...
Breakthrough Breast Cancer hunts agency for 2011 campaign
16 Dec 2010 | by Katherine Levy
. The appointed agency will create an outdoor, digital, PR and social media campaign to raise awareness ...
Top 10 TV and cinema Ads
15 Dec 2010 | by Staff
other ad campaign receive as much coverage in the national media this year? We doubt it. The John Lewis ...
McCann Erickson and UM win £5m Tempur mattresses account
14 Dec 2010 | by Katherine Levy
Sister agencies McCann Erickson and UM London have won the £5m creative and media planning
Brave develops 3D Panasonic 'Padvertising'
14 Dec 2010 | by Ed Owen
are the 'click here' days of rich media ad interaction, you cannot fail to want to play with this ad, meaning you ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
s somewhat inept handling of the situation, sparked a wave of protest on social media channels, which were ... media platforms was clearly illustrated when cosmetics brand MAC was forced to pull a controversial ... widely and then the mainstream media began to cover them. As the old saying goes, success has many ...
Volkswagen to launch Discovery Channel idents
14 Dec 2010 | by Sarah Shearman
the media planning and buying for the campaign. The latest work follows a set of idents Iris created ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
