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AstraZeneca hires Esra Erkal Paler for global media role

its worldwide media relations activities....Esra Erkal Paler will join the company, which generated global revenues of US $32.8 billion last year, as head of global media relations. She will make the switch in in April 2011 and will be based in London, reporting to vice president of group corporate comms Neil McCrae. Prior to joining ...

Vince Cable is slammed in social media

Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative...Since Vince Cable s comments to an undercover reporter first emerged on Monday this week, Brandwatch has picked up 9,000 mentions of Vince Cable across social media platforms, with the largest ... articles, was filtered out. Giles Palmer, chief executive of Brandwatch said: "Social media is now one ...

Carat retains $1.2bn media business in the US

Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has...media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis Consulting handled the review. Pfizer also works with TargetCast on its media planning and buying account in the US. That relationship is unaffected. Last week, Aegis-owned Vizeum won Pfizer's 9m media ...

Jeremy Hunt assumes Vince Cable's media responsibilities

Culture secretary Jeremy Hunt will take over Vince Cable's responsibilities for media and telecoms...s plans to take over all of BSkyB, Cable has now been stripped of all responsibility for media policy. Hunt, the Conservative secretary of state for Culture, Olympics, Media and Sport (DCMS) will now assume Cable s responsibilities for competition and policy issues relating to media, broadcasting, digital ...

Virgin Media appoints Nigel Gilbert as chief marketing officer

Virgin Media has appointed former Lloyds Banking Group (LBG) marketing director Nigel Gilbert...Gilbert, who joins Virgin Media in January 2011, will report to Andrew Barron, chief operating officer. He will play a "pivotal" part in the company s growth agenda as it looks to growing its position ... was instrumental in the hiring of MEC to its mega 80m media planning and buying account , in September 2009 ...

Wikileaks' Julian Assange handled media scrum succesfully, say PR experts

The media scrum that greeted Julian Assange as he walked out of the Royal Courts of Justice last...it is not dead yet . Shout Communications director Catherine Bayfield said Assange s handling of the media ... to the media on the steps of the Old Bailey was well-crafted. He avoided the temptation to sound triumphant ...

Diary of a media start-up: the final chapter

In Ed Feast's final instalment of his diary charting the journey of launching his own media agency..., especially in Scotland. Scott also insists the Media Nomads rugby team is on a "social level". I know ... faces around the table are second to none. 22 November One evening, at Soho media haunt Le ... at CBS Outdoor, drops in today to take me through the latest news in transport media. Mr Bamford was my ...

PHD retains $300m Gap global media account

PHD has retained its $300m Gap account after a pitch involving undisclosed agencies.

Arena Media launches social media unit

Havas-owned Arena Media has launched a new social media unit called 247 Social to provide a full...Dan Clays, managing director at Arena Media, said: "We have called it 247 Social because ... expertise working closely with all media." The division, which will work on activity for existing Arena Media clients such as Domino's, has won Hewlett Packard (HP) as its first new client. 247 Social ...

Hairdressing chain Regis hands social media brief to Manchester creative shop Photolink

International hairdressing chain Regis has handed its UK social media work to Manchester...appointed Photolink to manage social media for its smaller salon chain HCUK. Photolink s social media ... match for social media. People love to read about the latest hair trends, and look at the best (and ...

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