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WPP lands 'Obama agency' Blue State Digital

31 Dec 2010 | by Staff

: "WPP Digital will be a great home for BSD as we pursue our mission of bridging traditional and new-media ...

Christmas and Boxing Day break online retail records

27 Dec 2010 | by Staff

.71 Source: Experian Hitwise The Interactive Media in Retail Group (IMRG) predicted consumers would part ...

Don't knock The X Factor, it's a force for good

24 Dec 2010 | by Pulse @ McCann London

and 33% more likely to value their job more. At a time when the media is awash with pessimism, X ...

Haymarket wins London 2012 programme brief

23 Dec 2010 | by Arif Durrani

official London 2012 programme business to Haymarket Media Group, ending a 15-month competitive pitch...Haymarket Media Group, publisher of Four Four Two and magazines for the Football Association and Manchester United, is believed to have won the business following a pitch against at least five other media ... , produced and printed by Haymarket Media Group, will go on sale in 2012, with contributions from top sports ...

Facebook video traffic surpasses Yahoo!

23 Dec 2010 | by Ed Owen

The quarterly research shows that for the first time, social media has driven more traffic than ... networks are also the most effective media to drive brand awareness. Newspapers now account for more ... , with completion rates for brand marketers at 47%, broadcasters at 44%, and online media properties, such as blogs ...

Vince Cable is slammed in social media

23 Dec 2010 | by Sarah Shearman

Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative...Since Vince Cable s comments to an undercover reporter first emerged on Monday this week, Brandwatch has picked up 9,000 mentions of Vince Cable across social media platforms, with the largest ... articles, was filtered out. Giles Palmer, chief executive of Brandwatch said: "Social media is now one ...

Silver surfers get social

22 Dec 2010 | by UM London

in social media. Wave 5 is the latest in a series of breakthrough social media studies from ... media habits. As part of the study, UM London specifically monitored the over 55 age group in the UK, and discovered that this generation is in fact fully embracing the social media phenomenon. In some areas ...

Infectious goes social for online sales push

17 Dec 2010 | by Staff

Independent record label Infectious Music is launching its new e-commerce site with a social media

AOL acquires ad technology platform Pictela

17 Dec 2010 | by Sarah Shearman

AOL has acquired rich media ad technology platform Pictela, as it looks to boost its suite...range of formats and is used by publishers including Glam Media and Hearst. AOL did not disclose ... advertisers with beautiful, content rich, media display formats." The acquisition comes ahead of the UK ...

Trading Places: This week's people moves

17 Dec 2010 | by Staff

into bigger roles as Brand Republic rounds up this week's industry moves in advertising, marketing and media....-president, global media and brand operations at Procter Gamble, after 22 years. ( Campaign ) Ogilvy Mather ... Brand Media has appointed Noelle McElhatton as editor of Marketing . She takes over from Gareth ... in the Brand Media Central s Creative Solutions Group. ( Marketing ) Soft-drinks manufacturer Britvic has ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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