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History of Advertising Trust 'give our history a home' by Dare

The campaign runs across press and social media and is geared around driving online donations. The press campaign depicts a homeless Smash Martian slumped against a wall asking donors to "give our ... founder Dave Trott and BBH worldwide creative director John Hegarty. Social media activity includes ...

Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw

Waitrose is using social media to develop brand engagement and drive sales over the festive season.

Land Rover 'tool kit' by RKCR/Y&R

The ads, by Rainey Kelly Campbell Roalfe/ Y R, show the silhouette of a Defender on the wall of a workshop with a number of tools. The art director for the campaign was Steve Williams and the copywriter was Adrian Lim. The production company was Tag and the media planning and buying is by Mindshare ...

Sainsbury's 'perfect Christmas' by AMV BBDO

The ad was created by AMV BDDO, with additional campaign elements by Dare, Cake and TMW, and media planned and bought by PHD. ...

John Lewis 'For those who care about showing they care' by Adam & Eve

. It will be supported by catalogues, in store and online marketing, including a push on the retailer s social media ...

Woolworths 'more toys than Santa' by The Brooklyn Brothers

with post production by Nice Biscuits. Media for the campaign is handled by Carat. The Woolworths brand ...

Morrisons 'more Christmas for less' by DKLW Lowe

journey from farm field to supermarket. Media planning and buying was handled through MEC. ...

Waitrose 'everyone's recipe for a great Christmas' by MCBD

The ads are part of Waitrose s integrated the recipe for great food campaign starring Smith and Heston Blumenthal. In a series of mockumentary style ads, by MCBD, the chefs create various parts of a traditional Christmas meal. The media plan mirrors a typical Christmas meal preparation plan. The TV ads ...

VW 'last tango in Compton' by DDB UK

is accompanied by a high profile digital and social media campaign, with making of and behind the scenes footage ...

O2 'the walk' by VCCP

, Veriyan Prigg alongside VCCP s creative director Darren Bailes. Media buying by Zenith Optimedia. Dave ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.