Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw
30 Nov 2010
Waitrose is using social media to develop brand engagement and drive sales over the festive season.
The campaign runs across press and social media and is geared around driving online donations. The press campaign depicts a homeless Smash Martian slumped against a wall asking donors to "give our ... founder Dave Trott and BBH worldwide creative director John Hegarty. Social media activity includes ...
Waitrose is using social media to develop brand engagement and drive sales over the festive season.
The ads, by Rainey Kelly Campbell Roalfe/ Y R, show the silhouette of a Defender on the wall of a workshop with a number of tools. The art director for the campaign was Steve Williams and the copywriter was Adrian Lim. The production company was Tag and the media planning and buying is by Mindshare ...
The ad was created by AMV BDDO, with additional campaign elements by Dare, Cake and TMW, and media planned and bought by PHD. ...
. It will be supported by catalogues, in store and online marketing, including a push on the retailer s social media ...
with post production by Nice Biscuits. Media for the campaign is handled by Carat. The Woolworths brand ...
journey from farm field to supermarket. Media planning and buying was handled through MEC. ...
The ads are part of Waitrose s integrated the recipe for great food campaign starring Smith and Heston Blumenthal. In a series of mockumentary style ads, by MCBD, the chefs create various parts of a traditional Christmas meal. The media plan mirrors a typical Christmas meal preparation plan. The TV ads ...
is accompanied by a high profile digital and social media campaign, with making of and behind the scenes footage ...
, Veriyan Prigg alongside VCCP s creative director Darren Bailes. Media buying by Zenith Optimedia. Dave ...
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