Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has...media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis Consulting handled the review. Pfizer also works with TargetCast on its media planning and buying account in the US. That relationship is unaffected. Last week, Aegis-owned Vizeum won Pfizer's 9m media ...
and consumer promotions. It will also include local and retail media and media buying, direct response ... needs. Then we build a media agnostic program from that base." ...
The campaign, called The World Smiles, will appear in more than 50 markets around the world, without incurring any media or creative cost. The World Smiles features images of healthy, smiling ... is partnering with media owners in all key advertising markets across the world, to run the campaign for free ...
MediaVest has retained the £3m media business for multiplex cinema chain Cineworld, ending a three...The Publicis Groupe agency kept hold of the business after fending off Vizeum, Maxus, MCHI and Walker media. The process is believed to have involved tough negotiations. MediaVest is understood ... when Cineworld was called UGC. Cineworld currently spends an estimated 1m on media, but is set ...
The marketing television body will launch its Christmas ad from tomorrow (22 December). It will run until December 31. The commercial will feature across a variety of broadcast channels represented by Thinkbox s shareholders, namely Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations ...
Established in 2001, Yolk operates in Singapore, Malaysia, Thailand and Australia, and specialises in digital and social media, viral marketing, and online advertising. Yolk earned $1.3m in revenue ... and digital media. In the past two months WPP has bought two agencies in the US , including Marketing ...
media, technology and creative to solve business and communication problems as successfully as we do ...
PHD has retained its $300m Gap account after a pitch involving undisclosed agencies.
Aegis-owned Vizeum has won the £9 million UK media planning and buying business for Pfizer's over...last year. Pfizer started a review of its $700m US media account, held by Carat, in September. ...
. The appointed agency will create an outdoor, digital, PR and social media campaign to raise awareness ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters