10 Aug 2010
| by Jacob Mathias
The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ...
excited to launch our app, as it will enable businesses and media to access the latest intelligence ...
22 Jul 2010
| by Jacob Mathias
Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company...Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through search engines.
The platform uses linguistics technology to tap into social media networks.
Jason ...
02 Jul 2010
| by Mark Banham
He will be responsible for all of Talk Talk s online properties including portal talktalk.co.uk, the Talk Talk members forum and sales site.
Chakkara will be part of Talk Talk s media team spearheaded by Max Alexander.
He joins from the BBC where he was general manager of future media and instrumental ...
28 May 2010
| by Ben Bold
of the media industry, many of the apps entering the market are from publishers. Marvel Comics has tapped ...
to media agencies about the ad opportunities the app offers. Sister company Sky has also got involved ...
27 May 2010
| by Ben Bold
on the social media site....concerns, we're responding". In recent months, Facebook has been condemned by the media and online ...
13 May 2010
this brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ...
for Monopoly fans to design their own building using Google SketchUp.
A social media initiative was launched ...
their competitors' buildings and wipe them off the map.
Media Plan
As this was a global digital campaign ...
13 May 2010
| by David Tiltman
these techniques are not without controversy. In its Media Democracy study, Deloitte Touche found that around ...
they benefit from it?
Zuzanna Gierlinska, Microsoft
Gierlinska, head of Microsoft's media product sales ...
behavioural network should take when using data for targeting.
Ian MacDonald, Trader Media Group ...
13 May 2010
| by Andrew McCormick
, there was none of the social media elements that seem to underpin almost everything done commercially online ...
, and that is how the company grew.
Now, as part of media group Pearson, its growth is partly due to that other ...
13 May 2010
| by Adam Woods
, and increasingly difficult to buy through a media owner. Ad credits that can be redeemed directly against premium ...
will remain, albeit in a fragmented state
5. TV, games, social media and communications are all converging ...
12 May 2010
| by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear....to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ...
to abdicate responsibility for ensuring the delivery of true value through media by hiring auditors, who earn ...
article than I have in the whole of the past year. The chief executives of three media companies expressed ...
to remove filters
