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WPP lands 'Obama agency' Blue State Digital

31 Dec 2010 | by Staff

: "WPP Digital will be a great home for BSD as we pursue our mission of bridging traditional and new-media ...

Christmas and Boxing Day break online retail records

27 Dec 2010 | by Staff

.71 Source: Experian Hitwise The Interactive Media in Retail Group (IMRG) predicted consumers would part ...

Don't knock The X Factor, it's a force for good

24 Dec 2010 | by Pulse @ McCann London

and 33% more likely to value their job more. At a time when the media is awash with pessimism, X ...

Haymarket wins London 2012 programme brief

23 Dec 2010 | by Arif Durrani

official London 2012 programme business to Haymarket Media Group, ending a 15-month competitive pitch...Haymarket Media Group, publisher of Four Four Two and magazines for the Football Association and Manchester United, is believed to have won the business following a pitch against at least five other media ... , produced and printed by Haymarket Media Group, will go on sale in 2012, with contributions from top sports ...

Facebook video traffic surpasses Yahoo!

23 Dec 2010 | by Ed Owen

The quarterly research shows that for the first time, social media has driven more traffic than ... networks are also the most effective media to drive brand awareness. Newspapers now account for more ... , with completion rates for brand marketers at 47%, broadcasters at 44%, and online media properties, such as blogs ...

AstraZeneca hires Esra Erkal Paler for global media role

23 Dec 2010 | by David Singleton

its worldwide media relations activities....Esra Erkal Paler will join the company, which generated global revenues of US $32.8 billion last year, as head of global media relations. She will make the switch in in April 2011 and will be based in London, reporting to vice president of group corporate comms Neil McCrae. Prior to joining ...

FT names Apple's Steve Jobs as 'Person of the Year 2010'

23 Dec 2010 | by Arif Durrani

A panel of senior FT editors declared Jobs their person of the year after recognising that more than two-thirds of Apple's sales come from products that didn't exist eight years ago. The chief executive is credited with having breathed life into new markets and sectors, including digital media ...

O2 plans Near Field Communication launches in 2011

23 Dec 2010 | by Ed Owen

media award at its Effectiveness Awards in November, and launched its international favourites ...

Loaded gets redesign and 'pint sized' edition

23 Dec 2010 | by Katherine Levy

months to June 2010, Loaded was down 26.3% year on year and 24.8% during the period. The IPC Media ...

Vince Cable is slammed in social media

23 Dec 2010 | by Sarah Shearman

Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative...Since Vince Cable s comments to an undercover reporter first emerged on Monday this week, Brandwatch has picked up 9,000 mentions of Vince Cable across social media platforms, with the largest ... articles, was filtered out. Giles Palmer, chief executive of Brandwatch said: "Social media is now one ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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