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Christmas and Boxing Day break online retail records

27 Dec 2010 | by Staff

.71 Source: Experian Hitwise The Interactive Media in Retail Group (IMRG) predicted consumers would part ...

Christmas Day online sales tipped to be a record at £153m

22 Dec 2010 | by Sarah Shearman

consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).

Infectious goes social for online sales push

17 Dec 2010 | by Staff

Independent record label Infectious Music is launching its new e-commerce site with a social media

OFT cracks down on 'deceptive' promotional blogging

13 Dec 2010 | by Ed Owen

The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ... on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ... media and no rules were in place at that time. "There were no clear rules on commercial activity ...

Fiskars gardening tools shortlists three agencies for £1m media account

10 Dec 2010 | by Katherine Levy

Home consumer products company Fiskars has shortlisted Arena Media, the7stars and Walker Media...on the above-the-line media account, which will focus largely on TV advertising. However the agency Attinger ...

Co-op launches trials city delivery service in Manchester

08 Dec 2010 | by Ed Owen

to complete rebranding Somerfield stores as Co-op by the end of 2010. Rocket retained the grocer's media ...

Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

s when they dropped services such as market analysis and media planning to focus on above ...

Harry Potter fever helps PlayStation deliver one million impacts

03 Dec 2010 | by Katherine Levy

last weekend, according to figures from Digital Cinema Media (DCM)....The colourful ad, created by TBWA, with media planned and bought by Manning Gottlieb OMD, features children being entertained by a range of PlayStation games such as 'EyePet', 'Little Big Planet 2' and 'TV Superstars'. It ends with the strapline: "This is your world. The game is just the start .". The ad aims ...

London Advertising wins Royal Doulton

02 Dec 2010 | by Sara Kimberley

The agency won the accounts without a pitch from the McCann Worldgroup-owned US agency Gotham. Gotham was appointed on the brands, alongside the sister Waterford Crystal brand, just over a year ago. It will, however, continue to handle the Waterford global advertising and media account. London ...

LG readies £6m push for 3D TV line

01 Dec 2010 | by Ed Owen

The campaign will also incorporate digital, experiential and social media activity to push its range of 3D TV sets. The cinema ads are the first to be made for the brand and will air from 10 December. The digital and cinema ads, directed by 'The IT Crowd' actor Richard Ayoade, were created by Mindshare ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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