to remove filtersChristmas Day online sales tipped to be a record at £153m
22 Dec 2010 | by Sarah Shearman
consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).
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Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
.71 Source: Experian Hitwise The Interactive Media in Retail Group (IMRG) predicted consumers would part ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
s somewhat inept handling of the situation, sparked a wave of protest on social media channels, which were ... media platforms was clearly illustrated when cosmetics brand MAC was forced to pull a controversial ... widely and then the mainstream media began to cover them. As the old saying goes, success has many ...
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ... on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ... media and no rules were in place at that time. "There were no clear rules on commercial activity ...
Grape lands Agent Provocateur digital brief
08 Dec 2010 | by Sara Kimberley
social media account....has previously used StrawberryFrog in the US for its social media activity, but has not had a dedicated social media agency in the UK before. Grape will be responsible for building Agent Provocateur's social media presence through Facebook and Twitter, producing Facebook and iPhone apps and implementing ...
Helen Edwards on Branding: Not all it's cracked up to be
06 Dec 2010 | by Helen Edwards
s when they dropped services such as market analysis and media planning to focus on above ...
Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
are happy that every single one of them is up to scratch, do not spend a penny on media communications ...
H&M Lanvin collection to hit stores tomorrow
22 Nov 2010 | by Sarah Shearman
collection. The TV and print ads, designed in-house, launched last week with media planning and buying ...
Burberry sales soar on the back of digital and brand strategy
16 Nov 2010 | by Ed Owen
, and the group appointed Universal McCann as its global media buying and planning agency in April as part of its ...
John Lewis 'For those who care about showing they care' by Adam & Eve
12 Nov 2010
. It will be supported by catalogues, in store and online marketing, including a push on the retailer s social media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
