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Christmas and Boxing Day break online retail records

27 Dec 2010 | by Staff

.71 Source: Experian Hitwise The Interactive Media in Retail Group (IMRG) predicted consumers would part ...

Christmas Day online sales tipped to be a record at £153m

22 Dec 2010 | by Sarah Shearman

consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).

Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales

21 Dec 2010 | by Arif Durrani

In today's ruling, which gave unconditional approval to the proposed merger of the two media companies, the EC was keen to downplay any impact such a deal could have on UK advertising ... that there are sufficient alternative opportunities to advertise with other print media. It also found that, in any event ...

For Goodness Shakes launches £1m push

21 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

. It will be supported by outdoor, online and social media activity. The brand will also be rolling out experiential ...

Molson Coors hires Echo as strategic brand partner for Carling

20 Dec 2010 | by Alex Brownsell

for Carling s requirements in a changing alcohol and media landscape and I am confident that with Echo as a ...

Top 10 marketing mishaps of 2010

14 Dec 2010 | by Nicola Clark

s somewhat inept handling of the situation, sparked a wave of protest on social media channels, which were ... media platforms was clearly illustrated when cosmetics brand MAC was forced to pull a controversial ... widely and then the mainstream media began to cover them. As the old saying goes, success has many ...

One in five would follow brands for special deals

14 Dec 2010 | by Ed Owen

One in five online shoppers would follow brands in social media in return for special deals...More than 65% of food shoppers use social media, the new research suggests, but they would ... % of people said they would use social media, such as Twitter or Facebook, to find vouchers or other offer ... were increasingly using social media "to engage consumers through conversation, and to build emotional ...

Absolut embraces QR technology for app push

13 Dec 2010 | by Gemma Charles

combines mobile technology with social media interaction and user generated content. It is an encyclopaedia ...

OFT cracks down on 'deceptive' promotional blogging

13 Dec 2010 | by Ed Owen

The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ... on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ... media and no rules were in place at that time. "There were no clear rules on commercial activity ...

Top 10 marketing moments of 2010

13 Dec 2010 | by Nicola Clark

of TV ads. At a time when many brands are increasing their investment in social media and embracing ... that social media is crucial to their strategies, but Facebook was rocked by the revelation that some of its ... , resulted in masses of media coverage. They also allowed Liberal Democrat leader Nick Clegg, who before ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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