to remove filtersO2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
media award at its Effectiveness Awards in November, and launched its international favourites ...
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FT names Apple's Steve Jobs as 'Person of the Year 2010'
23 Dec 2010 | by Arif Durrani
A panel of senior FT editors declared Jobs their person of the year after recognising that more than two-thirds of Apple's sales come from products that didn't exist eight years ago. The chief executive is credited with having breathed life into new markets and sectors, including digital media ...
Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales
21 Dec 2010 | by Arif Durrani
In today's ruling, which gave unconditional approval to the proposed merger of the two media companies, the EC was keen to downplay any impact such a deal could have on UK advertising ... that there are sufficient alternative opportunities to advertise with other print media. It also found that, in any event ...
AMD shortlists agencies for £35m EMEA account
16 Dec 2010 | by Sara Kimberley
interaction using social media. AMD declined to comment. ...
Brave develops 3D Panasonic 'Padvertising'
14 Dec 2010 | by Ed Owen
are the 'click here' days of rich media ad interaction, you cannot fail to want to play with this ad, meaning you ...
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ... on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ... media and no rules were in place at that time. "There were no clear rules on commercial activity ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
of TV ads. At a time when many brands are increasing their investment in social media and embracing ... that social media is crucial to their strategies, but Facebook was rocked by the revelation that some of its ... , resulted in masses of media coverage. They also allowed Liberal Democrat leader Nick Clegg, who before ...
PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
great consumer proposition to stand out. We are media-neutral, so we don t necessarily choose ... , agencies need to remove some of the barriers and agendas, be media-neutral and focus on the common goal. We ...
Sony launches Walkman experiential campaign
10 Dec 2010 | by Ed Owen
Managed by pd3, the campaign will promote the E series digital Walkman, using a Walkman "studio" that hosts karaoke and interactive dancing. Songs or dances can be shared via social media or printed-out, while examples of the Walkman will be on hand. Omar Gurnah, category marketing manager for Walkman ...
Nokia launches global campaign for N8 smartphone
09 Dec 2010 | by Sara Kimberley
The campaign, created by Inferno, will launch across 20 countries including the UK, China, India, Brazil and Vietnam. Spanning across retail, digital, social media and outdoor, the campaign introduces ... 're adamant that this Christmas should be a Christmas full of choice for our consumers." Media planning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
