INTERNATIONAL: Havas Advertising hands Gillham top comms post
04 May 2001
.' Havas has four divisions globally: Euro RSGG Worldwide, based in New York; Media Planning Group ...
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INTERNATIONAL: German town Sebnitz to use PR to boost its image
22 Jun 2001
. Sebnitz, located south-east of Dresden near the Czech border, became the centre of media attention ...
STOP PRESS: Hotwire PR is retained by Host Universal
23 Mar 2001
Host Universal, a network of advertising freelancers, has recruited Hotwire PR as its retained agency. Sian Wagstaff, head of Hotwire's new media practice, heads the account and reports to Host Universal co-founder Steven Hess. ...
CAMPAIGNS: Product Launch - Flipside site debuts with Bastion stunt
16 Mar 2001 | by BEN BOLD
and electronic equipment. Objectives To generate mass media coverage for Flipside among casual ... to run internet and computer games stories - and Flipside did not want to focus on technology media ... number of strong human interest angles to arouse the media. Bastion was able to measure the campaign ...
Media Reach wins DoH anti-smoking Asian campaign
02 Mar 2001
The Department of Health has appointed Media Reach Advertising to handle an anti-smoking campaign targeted at the Asian community. The agency, which specialises in targeting ethnic ... until December. PR work includes full media coverage as well as a road-show campaign, visiting ...
INTERNATIONAL: Singapore Tourism Board puts PR to pitch
02 Mar 2001 | by MARK JOHNSON
SINGAPORE: The Singapore Tourism Board (STB) is staging a pitch for PR support in two of its key markets - Hong Kong and China. Two-year incumbent Ogilvy PR Worldwide has confirmed it will repitch. The brief covers media relations and promotions in Hong Kong, Macau and the southern ...
DIARY: Brighton is the business - no, honestly, it is!
23 Feb 2001
by Midnight along with fellow Brighton new media companies Spanner Works and Nvisage. But Caraline Brown ...
DIARY: Chrysalis PROs prove they're all Heart as extras
23 Feb 2001
from this week. Clearly, Milloy, head of press and PR for Chrysalis Radio and Chrysalis New Media ...
PROFILE: Edward de Bono, ACT Consortium - PR perceptions get a lateral makeover - Edward de Bono on the creative thought process behind the ACT Consortium
23 Feb 2001 | by GIDON FREEMAN
written 62 books - translated into 37 languages - and lectured in 54 countries. A regular media pundit, he ...
CAMPAIGNS: Product Launch - Micro scoot becomes a must-have
26 Jan 2001 | by TARA STEVENS
campaign. Together with product information, Micros were sent to key style media including The Face ... weeks later. It focused on getting coverage in more general media, men's magazines, teen publications ... 's broadcast media like Nickelodeon and programmes Diggit and The Core, plus glimpses of the zippy roadster ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
